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Posted on Tue, 09/27/2011 - 04:55 PM by
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In life, we often place merit on someone by the job they have. We may not mean to, but it’s no real fault of ours if we do – it’s been ingrained from us almost since we could walk. Parents tell us to get an education, or we won’t get a good job. Teachers tell us to study harder, or we won’t get a good job. Potential girlfriends and boyfriends can decide whether or not we’re worthy of their attention, based on the job we have and the material things that can bring. We see someone being chauffered from place-to-place and feel they must be really important. Ironically, in social media, this feeling can be exacerbated. Our blogs become popular; we get hundreds of thousands of followers on Twitter; conferences invite us to speak; we have badges of merit that show how smart we are. When you have that kind of “adulation”, it’s easy to mistake your importance and think your job is something it’s not. Sure, you may have a great job with a personal secretary; or your golf course fees cost more than it takes to send a child through college; or your blog is quoted in the New York Times. But does that make you owner of the most important job in the world? Think about it: If every single blogger in the world stopped blogging tomorrow, we’d still get our news and opinion pieces. They might be watered down a little, but we’d still get them. If every chauffeur quit tomorrow, we’d still have cabs, buses, trains, motorbikes and even bicycles to get around on. If every girlfriend or boyfriend dumped their partners tomorrow, we’d still get by on our imaginations. Life would go on. Now think about some of the jobs we often look at as lesser, and ask the same question: If every trash collector quit tomorrow, we’d be faced with disease on the streets as the rats came to town. If every security guard quit tomorrow, our businesses might follow suit, as we see the bad people come to town. If every sewage worker quit tomorrow, our streets would be overrun by crap. If every school crossing guard quit tomorrow, how long would our children stay safe at busy intersections? We look at life through funny lenses. We see people in lesser light when often we should be shining the light on them. We celebrate our own importance when, often, that importance could be survived if it were to disappear overnight. The point is, we all have important stuff to do and offer. Let’s try remember that more – yes? image: Auntie P ? originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. MORE NEWS FROM DANNY BROWNYour ValueElectricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we... Join @GaryVee and @AmberMac in Toronto July 26 for Social Mix 2012If you’re in the Toronto, Ontario area on July 26, make sure you keep the day free for what promises to be one of the city’s leading social media and business events this year. Top business and marketing folks Gary Vaynerchuk and Amber Mac will be keynoting at the inaugural Social Mix, ... Everything Is DeadThe print industry is dead, yet we still use a version of ink for the ebooks that killed print. Social Media, Self-Proclamation and the Wanky WordWe all want to be famous, whether we admit it or not. We all want the glory of recognition for our work; our media; our creations; our results. To say otherwise is to lie. Of course, the thing is, there are different levels of what we want and how we want it. Thankfully for those that want it, whet... 27 Highly Recommended WordPress PlugIns As Used on HereOne of the great things about self-hosted WordPress blogging is the amount of plugins available to help you make your blog just the way you want it. For anyone not on WordPress, plugins are additional solutions that you can install to your site’s admin area, and they then offer extra function... RELATED SMALL BUSINESS NEWSWhat If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... 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I try to put together a post like this each month to introduce new readers to old content that might be worth reading. 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... |
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