Mercedes uses visual storytelling

Are you falling behind when it comes to mobile?

I think it is fascinating in a “I don’t get it” sort of way.  We all know that mobile is where digital is headed.  We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it comes to getting onto the mobile train.

Going viral = out of your control

It seems like one of the goals I hear more and more is… “and we want it to go viral.”  I translate that to mean — we want a lot of people to see it.

9 Keys to Wicked Awesome Landing Pages

Note from Drew:  Every once in awhile I like to open up the blog to a guest with a depth of expertise that I think you’ll benefit from.  Here’s Jason Well’s take on landing pages.

What can you learn from a small town?

Turns out, quite a bit. The whole concept of having a marketplace is blurry today.  It used to be — you sold stuff to your neighbors because they were the only ones close enough to buy from you. But today the world is one “global small town” where all your customers can talk directly to e...

What is the next step?

That’s the question you should ask yourself as you create any marketing piece.  ”What is the next step I want the prospect to take?”

 

What If Your Customers Could Talk to Your CRM

I spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati...

Who Doesn’t Need Great Free Stuff?

Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa...

5 Reasons Why Landing Pages Are a Must

Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort...

SBSM Flashback: May 2011

For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading.

Your Value

Electricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we...

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