Financing For Your Small Business
Apply For Funding Today! | contact@funder.org
|
Posted on Thu, 10/6/2011 - 02:37 PM by
viewed 46 times
Amazon’s Vine program
We all know how awesome word of mouth is. We know it beats any mode of advertising and that over 90% of consumers say it’s the most compelling factor in their decision to buy. We all want it. We want our customers to go skipping down the street, singing odes to us. We want them to pull out their rolodex and drunk dial their peers to shout our praises. We want them to tattoo our logo on their rear end. (Hey, it works for Harley) So we patiently sit and wait for them to do just that. And we wait. And we wait. Perhaps it’s time we actually do something to make it happen. Amazon created a program they call Vine. They have formed a small cadre of customers and inved them to be Vine members. A Vine member gets two free books or any other item (they provide a list…you choose from that list) that Amazon sells every month. In exchange, you agree to review those items. Good, bad or ugly — once you publish your two reviews for the month, you’ll eligible to get more free stuff the next month. I’m a Vine member. Of the 12 or more reviews I have written, almost all of them have been positive. A couple effusive and a couple were so-so. So at least 80% of the reviews they’ve gotten from me have been praising the products. They generated word of mouth because they set out to get it. If mega-store Amazon has to actively create word of mouth opportunities, what do you suppose the odds are that you’ll suddenly get a bunch of spontaneous praise? Exactly. Which is why we need to purposefully and actively generate it. How could you do that in your business or how are you doing it today?
 Related posts: MORE NEWS FROM DREWS MARKETING MINUTEAre you falling behind when it comes to mobile?I think it is fascinating in a “I don’t get it” sort of way. We all know that mobile is where digital is headed. We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it comes to getting onto the mobile train. Going viral = out of your controlIt seems like one of the goals I hear more and more is… “and we want it to go viral.” I translate that to mean — we want a lot of people to see it. 9 Keys to Wicked Awesome Landing PagesNote from Drew: Every once in awhile I like to open up the blog to a guest with a depth of expertise that I think you’ll benefit from. Here’s Jason Well’s take on landing pages. What can you learn from a small town?Turns out, quite a bit. The whole concept of having a marketplace is blurry today. It used to be — you sold stuff to your neighbors because they were the only ones close enough to buy from you. But today the world is one “global small town” where all your customers can talk directly to e... What is the next step?That’s the question you should ask yourself as you create any marketing piece. ”What is the next step I want the prospect to take?” RELATED SMALL BUSINESS NEWSWhat If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... SBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Your ValueElectricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we... |
Get funding to grow your small businessLet us help you find the best financing option for your business needs.
Stay up-to-date with our small business newsletterTweet, +1, and Like FunderFollow Us  |
|
Copyright © 2012 RBF Management, LLC | Lighter Capital Network™ Privacy Policy | contact@funder.org |