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Posted on Wed, 10/26/2011 - 12:59 PM by
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Despite the title of this post I happen to think that blogging as a business marketing tool is very much alive, but not in the same sense that kicked off what might be called the golden age of blogging. (Wonder if that period will make the history books?)
So, you no longer need to think in terms of a blog as some extension of your website, but more in terms of blogging behavior and technology as the fundamental component of your content strategy. Websites owners are using blog software to turn their sites into highly engaging content management systems and that evolution will continue to pick up steam for every type of business in the near future. Database driven sites The next evolution of the small business website will include proven blog technology – database driven pages, RSS feeds, and auto created XML sitemaps. (While not perfect, my entire site, pages and all, has been WordPress driven for years.) Permalink content structure The traditional blog structure around dates and categories will go underground as content producers simply create keyword rich content that is evergreen and no longer consumed in chronological or journal fashion (Copyblogger has been doing this for some time.) Jukebox delivery One of the real innovations in the content management approach will come in the delivery of the content. As the site owners move to a content strategy they will ask designers and programmers to create new navigation, search and presentation formats that allow consumers to call up content very much like a jukebox and follow paths of content based on their interest rather than site structure. Aducational writing Now that the market has developed a mature taste for blog style content, marketers will begin to wrap more commerce in the content. Educational content will contain product and service offerings as a natural flow of the conversion process. So, that’s my take on the future of blogging, but if you would like to get the thoughts of thousands of people highly immersed in the world of blogging, you should join me at this year’s BlogWorld Expo in Los Angeles – Nov 3-5. This is an amazing event that will make your head explode in a good way and I have a few free tickets to give to my readers. I have three freebies – 1 Full-Access Pass, 1 – 2-day Pass, and 1 Expo Pass. If you would like a chance at one of these passes, just finish this statement in the comments – I think the future of blogging is . . . I also have a 20% discount on BlogWorld tickets just by using the code – DTM20 Looking forward to your thoughts and hope to see you next week in LA. MORE NEWS FROM DUCT TAPE MARKETINGWhat If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... 5 Non Spammy Ways To Get a Blogger’s AttentionEveryone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundational element of your PR approach. So, I thought I would share of few of my thoughts on the most eff... RELATED SMALL BUSINESS NEWSSBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Your ValueElectricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we... The Indescribable AngerToday I want to talk about something I haven’t mentioned on this blog. In fact, I rarely mention this in real life, either. But I have a feeling I’m not the only one with this problem–and I think it will do some good to finally speak about it openly. Join @GaryVee and @AmberMac in Toronto July 26 for Social Mix 2012If you’re in the Toronto, Ontario area on July 26, make sure you keep the day free for what promises to be one of the city’s leading social media and business events this year. Top business and marketing folks Gary Vaynerchuk and Amber Mac will be keynoting at the inaugural Social Mix, ... Are you falling behind when it comes to mobile?I think it is fascinating in a “I don’t get it” sort of way. We all know that mobile is where digital is headed. We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it comes to getting onto the mobile train. |
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While great examples of well-read traditional blog publications will probably be with us for some time, the real growth in the future of blogging will come as content producers turn the content production and consumption behavior that blogs accelerated into the ultimate tool for sales conversion.