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Posted on Tue, 11/1/2011 - 11:30 AM by
viewed 52 times
If you’re reading this while at the GetListed Local University workshop, a big welcome to you. Thanks for visiting SmallBusinessSEM.com. In my presentation, I mention a couple dozen web sites, articles, and other links that you may not have had time to jot down while I was speaking. If that’s the case, here are all the references I made in chronological order: Stats Nielsen: Social Media Report Q3 2011 comScore/15miles: Local Search Study: 69% of consumers likely to use a small business if it has a social networking presence Search Engine Land: What Social Signals Do Google & Bing Really Count? Blogs Jeremiah Owyang: Web Strategy: How To Evolve Your Irrelevant Corporate Website HubSpot: Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers HubSpot: Study Shows Business Blogging Leads to 55% More Website Visitors Dr. Cynthia Bailey: Dr. Cynthia Bailey: Skin Care Blog Mike Blumenthal: Understanding Google Maps & Local Search Facebook Facebook for Businesses Report: Only 3% to 7.5% of Fans View Posts From A Facebook Page Facebook Advertising Twitter: Getting Started Hawaiian Airlines WeFollow.com Twitter – Who to Follow Twitter: Content Ideas Punch Pizza (and Passion, Pizza And Social Media Produce 10,000 Customers For Punch Pizza) AlbionsOven WoodhouseSpa Mid-Columbia Insurance Foursquare Foursquare Gowalla Yelp Facebook Reviews Nielsen: Consumers Trust Real Friends and Virtual Strangers the Most Local Search Ranking Factors Yelp FAQ (most reviews are positive) Bazaarvoice Industry Statistics (most reviews are positive) 5 Ways Negative Reviews are Good for Business (bad reviews are okay) Reputation Management Google Alerts Yahoo Alerts Bing News Twe.pe SocialMention BlogPulse Yelp Business Owners’ Guide MyReviewsPage.com If you have any questions or feedback about my presentation or the session in general, feel free to leave a comment below. There’s also a Contact button at the top of the page. I’d love to hear from you! Advertisement: FREE SEO Checklist Guide Book – DOWNLOAD NOW! This is a post from Matt McGee's blog, Small Business Search Marketing. Welcome GetListed Local University – Western New York Attendees MORE NEWS FROM SMALL BUSINESS SEMSBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Google’s Freshness Algorithm in ActionReal quick post here (I hope) about fresh content in Google’s search results. Background Google has been emphasizing fresh content in its search results for some time now. That link goes back to November 2011, and when I write on Search Engine Land about Google’s monthly search quality ... The Fallacy of Timing Blog Posts & Social Media UpdatesStudies that claim to tell you when the best time to publish a blog post or share content socially are, in my opinion, mostly a load of crap. One Month Away: Local University – Advanced! – in SeattleWe’re exactly a month away from what should be a terrific day of local search marketing information! 8 Common Twitter Questions from Small Business OwnersConfession: I’ve spent more time doing social media marketing in the past three years than doing local SEO/marketing. (Maybe that’s why my GetListed.org Local University friends put me on the social media “beat.”) RELATED SMALL BUSINESS NEWSWhat If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... Your ValueElectricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we... 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... |
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