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Posted on Tue, 11/8/2011 - 01:48 AM by
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A lot of the time, we look at ways we can be outrageously creative. We think of ways to outshine that viral video our competitor lucked out with. Or we look at the craziest competition we can offer that ties social media, mobile, print and online marketing all into one kickass promo. Or we think of how many cool features our new product has, and then think how it’d be even cooler to multiply that number by ten and use that as just the starting point. Even on our blogs, we look at how we can make our design the one that stands out from the rest and look like nothing you’ve ever seen before. But do we need to? Does outrageously creative lead to more sales? Is that viral video one our audience will react to? Is our multi-platform marketing based on audience demographic or internal silo thinking? Does our blog’s content live up to the look and feel surrounding it? There’s no question there’s a time and a place for the outrageous – but there’s also a time and place for the basics, too. Usually even more so. Be brilliant at the basics – the rest will follow. originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. MORE NEWS FROM DANNY BROWNYour ValueElectricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we... Join @GaryVee and @AmberMac in Toronto July 26 for Social Mix 2012If you’re in the Toronto, Ontario area on July 26, make sure you keep the day free for what promises to be one of the city’s leading social media and business events this year. Top business and marketing folks Gary Vaynerchuk and Amber Mac will be keynoting at the inaugural Social Mix, ... Everything Is DeadThe print industry is dead, yet we still use a version of ink for the ebooks that killed print. Social Media, Self-Proclamation and the Wanky WordWe all want to be famous, whether we admit it or not. We all want the glory of recognition for our work; our media; our creations; our results. To say otherwise is to lie. Of course, the thing is, there are different levels of what we want and how we want it. Thankfully for those that want it, whet... 27 Highly Recommended WordPress PlugIns As Used on HereOne of the great things about self-hosted WordPress blogging is the amount of plugins available to help you make your blog just the way you want it. For anyone not on WordPress, plugins are additional solutions that you can install to your site’s admin area, and they then offer extra function... RELATED SMALL BUSINESS NEWSWhat If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... SBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... |
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