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Posted on Mon, 11/7/2011 - 06:52 PM by
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Let me explain a little more. I’ll keep this short and simple. Create Your Google+ Small Business PageThe direct URL for creating your Google+ business page is plus.google.com/pages/create, but the service isn’t actually fully open to everyone just yet. If you see this:
… you’re gonna have to wait a couple more days. Google says the sign-up page should be available to all in the next two days. Make your page (when you can), fill out the profile completely, add a custom logo/avatar and all that stuff. You can’t get a custom URL to reflect your business name (yet), so don’t worry about the fact that your page will have a really ugly URL like the one that Google Maps has: https://plus.google.com/111401917971052287374/posts. But…It’s fun to play with a shiny new toy, especially when it comes from Google. But…, I wouldn’t get too excited about this just yet. Ask yourself this one simple question: Are my customers and prospects using Google+? In my experience, Google+ is still very much an early adopter service. I don’t know a single, non-tech industry person who has ditched Facebook or Twitter in favor of Google+. Plenty of my SEO and online marketing friends have switched over to Google+, but none of my U2 friends have. None of my wife’s local/real estate friends have left Facebook. So, grab your page there. But don’t get too excited about it just yet. Remember the Golden Rule of Social Media: Be where your customers are. If your customers aren’t on Google+ (yet), there’s no sense in you spending much time there. Advertisement: FREE SEO Checklist Guide Book – DOWNLOAD NOW! This is a post from Matt McGee's blog, Small Business Search Marketing. Small Businesses Should Grab a Google+ Page, But… MORE NEWS FROM SMALL BUSINESS SEMSBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Google’s Freshness Algorithm in ActionReal quick post here (I hope) about fresh content in Google’s search results. Background Google has been emphasizing fresh content in its search results for some time now. That link goes back to November 2011, and when I write on Search Engine Land about Google’s monthly search quality ... The Fallacy of Timing Blog Posts & Social Media UpdatesStudies that claim to tell you when the best time to publish a blog post or share content socially are, in my opinion, mostly a load of crap. One Month Away: Local University – Advanced! – in SeattleWe’re exactly a month away from what should be a terrific day of local search marketing information! 8 Common Twitter Questions from Small Business OwnersConfession: I’ve spent more time doing social media marketing in the past three years than doing local SEO/marketing. (Maybe that’s why my GetListed.org Local University friends put me on the social media “beat.”) RELATED SMALL BUSINESS NEWSWhat If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... Your ValueElectricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we... 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... |
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After months of promises, Google has finally launched Google+ Pages for local businesses. In fact, they’re for any company, product, brand, organization, etc. So the obvious question is this: Should my small business have a page on Google+? My answer: Yes, but….