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Posted on Wed, 11/9/2011 - 12:12 PM by
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The must talked about and awaited Google+ Brand Pages have finally gone live. Google+ Personal Pages have been with us now since July and many business owners have been waiting for this business only addition.
You can find and circle the Duct Tape Marketing page here There isn’t anything spectacularly different about the brand pages, but many businesses are jumping in and building a profile. I really thought these pages would be linked to directly to Google Places pages for local businesses, but for now there is no direct connection. The brand pages have many of same features as personal pages:
Below are a couple considerations: Claim it – right now there is no valid verification system, so get your Website linked to a brand page right now before someone else does. I know that sounds silly, but anyone can claim to be a brand at the moment. I’m sure that well known brands will suffer a few parody slings before Google figures out how to police this. One Admin – Once you connect an email address with a page you can’t change it and you’re the only one that can edit that page. Google claims that multiple admins is a feature that’s coming, but for now this will be a little clumsy for companies that want multiple folks to contribute to pages. Be Followed First – As stated above the circling function is a bit different. To add someone to a circle in a brand page they must have added you to a circle. This will stop brands from going out there and circling thousands with the hope of getting some circle backs. Multiple Pages – You can create multiple pages, so my guess is you will start to see some product specific or book pages pretty quickly. Get Your Badge – Google is going to push pretty hard on integrating these pages into search so you’ll want to get a Google+ badge on your main Website that points to your brand page and of course make sure that your Brand Page profile includes a direct link back to your homepage. (See example in right sidebar) Direct Connect – Google also unveiled a pretty interesting new search feature with Brand Pages. Now you can search for things using + sign to begin your search and directly connect with a brand’s Google+ page and even add them a circle. Go to Google and type +Pepsi into the search box to see this live. MORE NEWS FROM DUCT TAPE MARKETINGWhat If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. 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Join @GaryVee and @AmberMac in Toronto July 26 for Social Mix 2012If you’re in the Toronto, Ontario area on July 26, make sure you keep the day free for what promises to be one of the city’s leading social media and business events this year. Top business and marketing folks Gary Vaynerchuk and Amber Mac will be keynoting at the inaugural Social Mix, ... Are you falling behind when it comes to mobile?I think it is fascinating in a “I don’t get it” sort of way. We all know that mobile is where digital is headed. We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it comes to getting onto the mobile train. |
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