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Posted on Mon, 11/14/2011 - 03:15 PM by
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This is a guest post by Stacey Acevero. The rise of social media has created all sorts of new opportunities for small business marketers to get the word out, but it has presented challenges too. The days of sending press releases to media outlets with the hopes of being lucky enough to get some coverage are long gone, morphing into constant opportunities to catch the next social media sharing phenomenon. Today, it’s not enough to hit just those traditional media outlets. You need to create a social media survival kit to help your business’content fly on Twitter, Facebook, YouTube and countless niche sites across the digital horizon. Take heart, shareable content is not as rare (or hard to create) as you might think. With just a few tweaks, your content could be the talk of the sharing community. Try these four tips to help make your press releases more social media friendly:
Making your content easy and compelling to share is just one more way to motivate readers to spread your word. You may find that a simple video aimed at a niche site is the crux to a viral campaign that spreads to networks everywhere.
Stay away from PR speaks; nobody has the time or interest to read it. Write like a storyteller and remember, there are millions of speed-readers on the net who skim content to determine readability. Find a way to appeal to these scanners in an instant so they won’t just finish your press release, they’ll want to share it as well. Think about the content you’ve been motivated to share. What about it drives you to let others in on the treasure you’ve found? Translate that to your press release. If it’s important, interesting and valuable, then with a few touch-ups you can make it eminently shareable too. Shareable = Social Media Marketing Success! So, your turn – how are you finding success in social media? Let’s hear your best practices below!
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About the author: Stacey Acevero is the social media community manager of PRWeb, where she engages the online community through PRWeb social channels such as Twitter, Facebook and LinkedIn daily with articles and conversation about PR, small businesses, SEO, social media and more. She is all about creative social media marketing ideas as well as building the PRWeb brand. Stacey also pens of some of PRWeb’s case studies. Connect with Stacey on Twitter at @SaceVero.