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Posted on Tue, 11/15/2011 - 04:02 PM by
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Two recent studies came to this same conclusion about photos, link and other types of content on Facebook. Web Liquid Facebook Reach AnalysisThe first study that I’ll mention comes from Web Liquid, a digital marketing company. They studied 16 brands with 3.5 million combined Facebook fans. More than 1,500 brand posts were analyzed between March and May, 2011. This chart compares the interaction levels of four different types of Facebook posts:
Photos and videos both drew more than double the interaction that links did. Web Liquid also studied the reach of each type of content and found that the top two were flipped: videos generated the most reach (i.e., they spread further to friends of fans, etc.) and photos generated the second-most reach. You can download the report from Web Liquid’s website; name and email address are required. Momentus Media: Facebook Engagement & InteractionEarlier this year, Momentus Media did a somewhat similar study that analyzed 20,000 Facebook business/brand pages and analyzed tens/hundreds of thousands of Facebook posts. Their findings were similar to what you’ve seen above: Photos get the most interaction, while links get the least. This study differs a bit in the middle — it found that text/status updates attracted more interaction than videos.
This study offers a lot more data about business/brand activity on Facebook. You can download it from Momentus Media’s website. EdgeRank: Why Interaction MattersThe reason all of this matters is EdgeRank. That’s the name of the algorithm that Facebook uses to determine what content shows up in its users’ Newsfeed. There’s a great EdgeRank guide on eConsultancy, but the Cliffs Notes version is this: The more a user interacts with your content, the more your future content will continue to show in his/her Newsfeed. There was a study earlier this year that showed about 5% of Facebooks fans ever see posts to Facebook Pages. Yikes! That’s because of EdgeRank. So, if you want your fans to see more of your content, keep in mind the types of content that they interact with more often. If they’re not interacting with you on Facebook, you might be wasting a lot of time. Advertisement: FREE SEO Checklist Guide Book – DOWNLOAD NOW! This is a post from Matt McGee's blog, Small Business Search Marketing. MORE NEWS FROM SMALL BUSINESS SEMSBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Google’s Freshness Algorithm in ActionReal quick post here (I hope) about fresh content in Google’s search results. Background Google has been emphasizing fresh content in its search results for some time now. That link goes back to November 2011, and when I write on Search Engine Land about Google’s monthly search quality ... The Fallacy of Timing Blog Posts & Social Media UpdatesStudies that claim to tell you when the best time to publish a blog post or share content socially are, in my opinion, mostly a load of crap. One Month Away: Local University – Advanced! – in SeattleWe’re exactly a month away from what should be a terrific day of local search marketing information! 8 Common Twitter Questions from Small Business OwnersConfession: I’ve spent more time doing social media marketing in the past three years than doing local SEO/marketing. (Maybe that’s why my GetListed.org Local University friends put me on the social media “beat.”) RELATED SMALL BUSINESS NEWSWhat If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... Your ValueElectricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we... 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... |
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If you’re hoping to get fans/friends to interact with you more on Facebook (and you should be!), posting photos is the best way to go. The worst? Posting links. That’s something for small business owners to think about in light of Facebook’s Edgerank algorithm.
