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Posted on Mon, 12/12/2011 - 02:20 PM by
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Marketing podcast with Jon Gordon (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) There’s a potent lyric in one of my favorite John Prine songs, Angel From Montgomery, that goes like this – “How the hell can a person, go to work in the morning, come home in evening, got nothing to say.” Well, anyone that’s owned a business can tell you, some days can do that to you – particularly those days when you lose sight of why you’re doing what you’re doing. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jon Gordan, author of The Seed: In The Seed we meet Josh, an up and comer in his company, who has lost his passion at work. Challenged by his boss to take two weeks and decide if he really wants to work there, Josh takes off for the country, where he meets a wise farmer who gives him a seed and a promise: find the right place to plant the seed, and his purpose will be revealed. Gordan effectively uses the fable format to help us find our own sources of wisdom and insight. I think many business owners, and really anyone toiling away in a job anywhere, crave this idea of purpose and meaning, but far too few stop to reflect on the things that make them truly happy and fulfilled. If you let it, your work can suck the life right out of you. Connecting with some higher purpose that drives and sustains through the good patches and the rough patches is the most powerful tool you can employ.
MORE NEWS FROM DUCT TAPE MARKETINGWhat If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... 5 Non Spammy Ways To Get a Blogger’s AttentionEveryone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundational element of your PR approach. So, I thought I would share of few of my thoughts on the most eff... RELATED SMALL BUSINESS NEWSSBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Your ValueElectricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we... The Indescribable AngerToday I want to talk about something I haven’t mentioned on this blog. In fact, I rarely mention this in real life, either. But I have a feeling I’m not the only one with this problem–and I think it will do some good to finally speak about it openly. Join @GaryVee and @AmberMac in Toronto July 26 for Social Mix 2012If you’re in the Toronto, Ontario area on July 26, make sure you keep the day free for what promises to be one of the city’s leading social media and business events this year. Top business and marketing folks Gary Vaynerchuk and Amber Mac will be keynoting at the inaugural Social Mix, ... Are you falling behind when it comes to mobile?I think it is fascinating in a “I don’t get it” sort of way. We all know that mobile is where digital is headed. We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it comes to getting onto the mobile train. |
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