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Posted on Tue, 12/13/2011 - 02:29 PM by
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I’ll admit it; I’m kind of partial to Franchise Direct. First off, they’re a strategic partner of mine. Secondly, I really like their website, and always have. Plus, they do something that no other major franchise websites do; comprehensive reports.
These days, almost anyone can put together a franchise website. All you have to do is grab a free WordPress Theme, add some tilde ads, and add some content. Heck, I own a couple of franchise websites. But, not like Franchise Direct’s.
In my franchise book, I advise my readers to spend a pretty fair amount of time exploring franchise websites; doing so is a great way to locate opportunities in franchise ownership that are available. But, I don’t suggest that prospective franchise buyer’s do so immediately.
Search For a Franchise Without Searching For a Franchise
That’s the title of Chapter 6. When you read it, you’ll understand.
The Franchise Direct Franchisee Survey
As I said, Franchise Direct does things that other franchise websites don’t. Read why they decided to do one focused on their website’s visitors; “The purpose of this survey was to gain insight into the types of people who look to franchising as a way to pursue their career goals. The information was compiled to help not only Franchise Direct, but others who work in the business of connecting franchisors and prospective franchisees.”
Now, watch the video I shot for Franchise Direct, and see how you, (a prospective franchise owner) can benefit tremendously from this survey.
Did you know that I offer franchise advisory services? I can help you navigate through what’s sometimes a maze. It’s not that my industry is out there trying to confuse you when you’re out looking for that perfect franchise. it’s just that it’s pretty challenging to figure out which ones, (out of the 3,000+franchise concepts that are available) to focus on.
If you’d like some unbiased* guidance on which ones you should focus on, contact me.
*If you work with me, I won’t point you to any specific franchises; I don’t get paid to be a broker for any franchisors-I’m not paid a commission. You pay me for my expertise, and to help you lower your risk in a big way. “I know Joel both personally and professionally. He is highly focused on producing value for his clients and saving them what others might cost in mistakes and problems. Joel is truly experienced in what he offers and he’s a pleasure to do business with as well.” — Liz Strauss, Founder of SobCon
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