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Posted on Wed, 12/14/2011 - 05:17 PM by
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Have a look at this screenshot of a recent search for [u2 i believe in father christmas]:
First of all, Google, what’s up with giving a file-sharing site such high visibility? (Google’s been under a fair amount of pressure to fight online piracy and has already removed some such terms from its autocomplete and Google Instant tools.) Second of all, Google, that site in the second position is pulling the wool over your eyes. As you can pretty much tell from the screengrab, there’s not really a video on the landing page. I don’t want to link to it, but here’s the URL if you want to cut-and-paste: www.4shared.com/audio/zlxhw3Q0/U2_-_I_Believe_in_Father_Chris.html If you check it out, you’ll find that the “video” is really just one of those screensaver-type things that shows color patterns on a black background. Like this:
Now, I understand that, as far as Googlebot is concerned — that’s a video. Googlebot has no way to actually watch the video. It just knows that there’s a video file embedded there. And I also know that this song is something of an outlier; it was only sold for a limited time to raise funds for (RED) in late 2008. So there’s not a ton of results to go along with this song. But still, Google … is it really that easy to rank at the top of page one? Just find a fairly non-competitive query, post a non-video on the page, and …. BAM! Instant SEO win for a site offering a song for free. Illegally. It should be harder to rank in Google’s universal results than that. Hey! RSS Subscriber: Have you purchased my e-book, “How to SEO Your Site in 60 Minutes”? If not, what are you waiting for? It’s only $25 (for the time being). Find out why Search Engine Guide said, “I can almost promise that following the advice in the book will earn you your money back ten to one hundred times over.” Here’s where to learn more: E-Book: How to SEO Your Site in 60 Minutes. This is a post from Matt McGee's blog, Small Business Search Marketing. It Should Be Harder To Rank In Google’s Universal Results Than This MORE NEWS FROM SMALL BUSINESS SEMWhy I’m Not Sure Google Will “Nail” the Places-Plus IntegrationDavid Mihm wrote an epic post earlier this week about the eventual merge/integration of Google Places and Google Plus. (It would help if you read that post before continuing on here.) SBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Google’s Freshness Algorithm in ActionReal quick post here (I hope) about fresh content in Google’s search results. Background Google has been emphasizing fresh content in its search results for some time now. That link goes back to November 2011, and when I write on Search Engine Land about Google’s monthly search quality ... The Fallacy of Timing Blog Posts & Social Media UpdatesStudies that claim to tell you when the best time to publish a blog post or share content socially are, in my opinion, mostly a load of crap. One Month Away: Local University – Advanced! – in SeattleWe’re exactly a month away from what should be a terrific day of local search marketing information! RELATED SMALL BUSINESS NEWSWhat If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... Your ValueElectricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we... 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... |
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It’s no secret that well-optimized videos can be a great way to increase visibility, especially in Google’s universal/blended results. Forrester Research did a well-known blog post a couple years ago, which estimated that videos are 50 times more likely to rank on page one in Google than regular, text-based content. The article was called “The Easiest Way to a First-Page Ranking on Google,” and there’s one file-sharing site that seems to have really taken that to heart.
