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Posted on Thu, 12/15/2011 - 04:52 PM by
viewed 57 times
I implemented rel=author this summer as Google described and then waited and waited for several months until it finally kicked in for me in early October. Then it disappeared in late October for no apparent reason. And now it’s back again. Hopefully for good, because I really believe this is going to become a strong traffic driver for authors/publishers. I also think it’s a sign that an author has earned trust from Google. My rel=author status has revolved around two sites: Search Engine Land and this site, Small Business Search Marketing. To my knowledge, the author avatar doesn’t appear on articles I’ve written at any other sites — not my personal blog, not @U2 nor its blog, etc., etc. But now that we’ve just launched Marketing Land, and I’m doing a lot of writing there, I wanted to see if Google had picked that site up and added it to my authorship. On Tuesday night, I found a search that showed my avatar on both SEL and SBSM, but not on the new ML site.
For some reason, I had a feeling that getting Google to recognize my authorship at Marketing Land was going to be a long, frustrating process. It wasn’t. I think it was just a matter of adding Marketing Land to my Google+ profile. I added it to the “Introduction” and “Employment” sections of my profile.
I figured I might have to wait a couple weeks at minimum, but no. Not at all. I checked Wednesday afternoon and there it was: a Marketing Land article showing my author avatar, less than 24 hours after I added Marketing Land to my Google+ profile.
The whole rel=author thing is somewhat of a mystery to me, and I’m not entirely sure that updating my Google+ profile is all that it took to get the avatar showing for Marketing Land articles. It could be pure coincidence that this happened the day after I updated my profile. I guess I’ll test this theory by adding the markup to one of my other sites and then adding it to my profile. And we’ll see how long that takes. I’m betting it’ll be a lot longer than the next day. Hey! RSS Subscriber: Have you purchased my e-book, “How to SEO Your Site in 60 Minutes”? If not, what are you waiting for? It’s only $25 (for the time being). Find out why Search Engine Guide said, “I can almost promise that following the advice in the book will earn you your money back ten to one hundred times over.” Here’s where to learn more: E-Book: How to SEO Your Site in 60 Minutes. This is a post from Matt McGee's blog, Small Business Search Marketing. Adding a New Site to Google’s Rel=Author Markup? Faster Than Expected MORE NEWS FROM SMALL BUSINESS SEMWhy I’m Not Sure Google Will “Nail” the Places-Plus IntegrationDavid Mihm wrote an epic post earlier this week about the eventual merge/integration of Google Places and Google Plus. (It would help if you read that post before continuing on here.) SBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Google’s Freshness Algorithm in ActionReal quick post here (I hope) about fresh content in Google’s search results. Background Google has been emphasizing fresh content in its search results for some time now. That link goes back to November 2011, and when I write on Search Engine Land about Google’s monthly search quality ... The Fallacy of Timing Blog Posts & Social Media UpdatesStudies that claim to tell you when the best time to publish a blog post or share content socially are, in my opinion, mostly a load of crap. One Month Away: Local University – Advanced! – in SeattleWe’re exactly a month away from what should be a terrific day of local search marketing information! RELATED SMALL BUSINESS NEWSWhat If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... Your ValueElectricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we... 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... |
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