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Posted on Wed, 12/21/2011 - 01:32 PM by
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First off I want to apologize to anyone who came to this post expecting to hear about some new secret tool or approach for gaining Facebook fans. The reality is that you make social networking pay the way you’ve always made networking pay – by focusing on two things – who you can help and who can help you. (If you find that you initially recoil a bit at the bluntness of that statement, I’ll explain it in a way that may help.)  Image linus_art via Flickr CC Now, if you accept that my basic networking statement is true, then you must surely also come to the realization that it’s not a numbers game – well, actually it is, but it’s not a “get lots of followers game.” If you are going to limit your networking to those you can help or target and network with someone that can help you, you’ve got a real capacity problem. See, in order to do either or both, you must actually get to know something about the hopes, dreams, goals and objectives of the person you’re trying to network with and you can’t do that with a “follow” or a “like.” The surest way to make social networking pay is to build deeper relationships with fewer people. Likes and follows and witty tweets may create awareness for your brand and open doors for actual networking, but nothing can deliver the payoff of actually helping someone else get what they want or connecting with someone who can help you get what you want. But here’s the really interesting thing about this point of view – you accomplish both – helping people get what they want and connecting with those that can help you get what you want in exactly the same way – and that’s by giving. Here’s your 2-part assignment for the next month. 1) Identify five people that you know you can help and that you would appreciate your help and reach out and offer to do something very specific to help them with your only goal being to raise them up a bit and start to build a relationship based on giving. 2) Identify five people that you know can help you achieve an objective this year and reach out and offer to do something very specific to help them with your only goal being to become a resource and start to build a relationship based on giving. Sure, all that helping people get what they want might cut into your tweeting, but by building fewer, deeper, stronger, authentic relationships in this very manner you can make your social networking efforts pay off royally. MORE NEWS FROM DUCT TAPE MARKETINGWhat If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... 5 Non Spammy Ways To Get a Blogger’s AttentionEveryone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundational element of your PR approach. So, I thought I would share of few of my thoughts on the most eff... RELATED SMALL BUSINESS NEWSWhy I’m Not Sure Google Will “Nail” the Places-Plus IntegrationDavid Mihm wrote an epic post earlier this week about the eventual merge/integration of Google Places and Google Plus. (It would help if you read that post before continuing on here.) SBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Your ValueElectricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we... The Indescribable AngerToday I want to talk about something I haven’t mentioned on this blog. In fact, I rarely mention this in real life, either. But I have a feeling I’m not the only one with this problem–and I think it will do some good to finally speak about it openly. Join @GaryVee and @AmberMac in Toronto July 26 for Social Mix 2012If you’re in the Toronto, Ontario area on July 26, make sure you keep the day free for what promises to be one of the city’s leading social media and business events this year. Top business and marketing folks Gary Vaynerchuk and Amber Mac will be keynoting at the inaugural Social Mix, ... |
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