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Posted on Wed, 12/28/2011 - 01:31 PM by
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For this year end post I thought I would rummage through the entire stock of posts from the year and pick 11 for 2011. I picked the top 11 that you the readers reacted to most through your tweets, likes, comments and shares. Lists and how to info are still very popular, social media topics still draw lots of links and this year you responded to some of my more personal musings about purpose and meaning in business. I love what I do and particularly love the interaction I have with you my readers. Keep letting me know both when I lift you up and let you down and we’ll all try to figure this thing out together. Peace! – John Top 11 Posts of 2011
1) – Work as Craft Owning a business is a beautiful thing; a thing done quite often, not for riches, but to fulfill a dream or carry out a passion for doing something. Read More Here 2) – The Complete Small Business Marketer’s SEO Toolkit Business owners and marketers don’t necessarily need to become SEO experts, but they do need to equip themselves with enough knowledge, data and access to simple SEO tools to allow them to understand how and why one site ranks higher over another, what’s holding a site back and the most important ways to quickly analyze any page they land on. Read More Here
3) – 5 Practical Tips for Getting More from Facebook As the importance of Facebook as small business marketing tool continues to grow it’s important to adapt your marketing behavior in ways that allow you to gain practical benefits from the way people are choosing to use social media. Read More Here 4) – The Single Most Powerful Use of Social Media for Small Business I get asked all of the time for tips on simple ways to use social media in a small business that don’t require vast amounts of time. Read More Here
5) – 7 Characteristics of a Real Life Marketing Strategy In my opinion, developing and executing an effective marketing strategy is the most important job of any marketer and failure to do so is the single greatest threat to creating anything that looks and feels like business building momentum.Read More Here 6) – 5 Types of Content That Every Business Must Employ The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. Read More Here
7) – Begin With the Customer Experience in Mind When most businesses create a new product or service offering they initially develop the attributes of the product or service. Makes sense, you don’t have anything to sell unless you create something people want to buy. Read More Here 8 – 7 Reasons Why Your Business Is Stuck Ever feel like you’re in a rut. Or worse, that you keep pushing that boulder up the hill, all Sisyphus like, only to watch it roll back down, feeling that you are destined to repeat this throughout eternity. Read More Here
9) – The 4Ps of a Fully Alive Business Back in the early 1960′s the American Marketing Association coined the term the “Four ‘P’s” as a way to describe the essential elements of the marketing mix. >Read More Here 10) – 5 Things You Must Do To Sell To a Small Business Owner Small business owners are an odd lot. I can say this without judgment because I am one. >Read More Here
11) – 5 Ways To Make An Email Newsletter Your Best Sales Tool No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion. Read More Here MORE NEWS FROM DUCT TAPE MARKETINGHow and Why I Use LinkedIn Groups to Build My BusinessAs I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu... What If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... RELATED SMALL BUSINESS NEWSIs Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who ar... Content marketing is important but not free!One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.” A Very Short Message to the Shitdiots at @KloutA Very Short Message to the Shitdiots at @Klout originally appeared on Danny Brown - under a Creative Commons license. State of IndependenceYears ago I worked in retail on both sides. I started out working for an electrical goods chain store, then moved onto a smaller local one. Why I’m Not Sure Google Will “Nail” the Places-Plus IntegrationDavid Mihm wrote an epic post earlier this week about the eventual merge/integration of Google Places and Google Plus. (It would help if you read that post before continuing on here.) |
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