5 questions to define your 2012 game plan

Content marketing is important but not free!

One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.”

Are you falling behind when it comes to mobile?

I think it is fascinating in a “I don’t get it” sort of way.  We all know that mobile is where digital is headed.  We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it comes to getting onto the mobile train.

Going viral = out of your control

It seems like one of the goals I hear more and more is… “and we want it to go viral.”  I translate that to mean — we want a lot of people to see it.

9 Keys to Wicked Awesome Landing Pages

Note from Drew:  Every once in awhile I like to open up the blog to a guest with a depth of expertise that I think you’ll benefit from.  Here’s Jason Well’s take on landing pages.

What can you learn from a small town?

Turns out, quite a bit. The whole concept of having a marketplace is blurry today.  It used to be — you sold stuff to your neighbors because they were the only ones close enough to buy from you. But today the world is one “global small town” where all your customers can talk directly to e...

 

How and Why I Use LinkedIn Groups to Build My Business

As I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu...

Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?

This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who ar...

A Very Short Message to the Shitdiots at @Klout

A Very Short Message to the Shitdiots at @Klout originally appeared on Danny Brown - under a Creative Commons license.

State of Independence

Years ago I worked in retail on both sides. I started out working for an electrical goods chain store, then moved onto a smaller local one.

Why I’m Not Sure Google Will “Nail” the Places-Plus Integration

David Mihm wrote an epic post earlier this week about the eventual merge/integration of Google Places and Google Plus. (It would help if you read that post before continuing on here.)

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