Financing For Your Small Business
Apply For Funding Today! | contact@funder.org
|
Posted on Wed, 01/18/2012 - 01:18 PM by
viewed 64 times
Marketing podcast with Phil Simon (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)  Iman Mosaad via Flickr CC And, they are a places where an entire community can participate in building things they are passionate about and get more of what they need from the platform regardless of what the business was originally created to do. So the thinking goes like this – How can I get more of what I want out of life through this business, how can I attract people that share that purpose and want to bring more of themselves to working on the company, and how can I build an opportunity that allows other strategic partners or community members to build onto this platform in order to get more of what they need. This thinking will either inspire and excite you, expand your view of what your business is or scare you to death, but in my mind this is the greatest opportunity to build a fully alive business that exists today. For this episode of the Duct Tape Marketing Podcast I visited with Phil Simon, author of The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business I think it can be very instructional to look at how these very obvious examples of platforms got there and how, in some ways, this same thinking and approach can apply to the smallest of firms. If you create a free eBook that’s packed with lots of great information and offer it to several strategic partners to cobrand and send around to their clients, you’re using platform thinking. If you create a blog in your town and and invite a handful of complimentary business professionals to contribute their expertise for the benefit of both reader and the group of bloggers, in a small way, you’re creating a platform. That’s the kind of thinking that I believe holds one of the most powerful opportunities for a business of any size to differentiate, attract committed staff and build a loyal community. MORE NEWS FROM DUCT TAPE MARKETINGHow and Why I Use LinkedIn Groups to Build My BusinessAs I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu... What If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... RELATED SMALL BUSINESS NEWSIs Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who ar... Content marketing is important but not free!One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.” A Very Short Message to the Shitdiots at @KloutA Very Short Message to the Shitdiots at @Klout originally appeared on Danny Brown - under a Creative Commons license. State of IndependenceYears ago I worked in retail on both sides. I started out working for an electrical goods chain store, then moved onto a smaller local one. Why I’m Not Sure Google Will “Nail” the Places-Plus IntegrationDavid Mihm wrote an epic post earlier this week about the eventual merge/integration of Google Places and Google Plus. (It would help if you read that post before continuing on here.) |
Get funding to grow your small businessLet us help you find the best financing option for your business needs.
Stay up-to-date with our small business newsletterTweet, +1, and Like FunderFollow Us  |
|
Copyright © 2012 RBF Management, LLC | Lighter Capital Network™ Privacy Policy | contact@funder.org |
