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Posted on Fri, 01/20/2012 - 02:04 AM by
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We buy products and services every day. Some we need, some we don’t. But we’ve heard good things about them so we buy them. Who have we heard good things from? Our friends. Our family. Our colleagues. People we trust. Why do we trust them? Because they’re not a mystery to us. They don’t wear masks. They don’t hide behind veils. They don’t try and fool us with trickery. They simply are. You’re in business. You have a blog. You have a podcast. You want to be popular. You want people to like you; connect with you; follow you. You want people to trust you. We will. Just don’t wear a mask. Be yourself. Be true. Be honest. We know you need to occasionally have your professional head on. Your business head. But does that mean you need to trick us? Does it mean you need to be the person you’re not, the business you’re not, the people we’re not? No. So wear the mask, but make it transparent. Wear the hat but make it your own. Pull the veil down but let us know it’s still you underneath. Make us trust you. Let us know who you are and that it’s you each time we talk. That’s the way you’ll get our business. Our eyes on your blog. Our acceptance on Twitter. Our recommendations to our friends. If you want us to believe, then make us believe in you. It’s not that hard. Iis it? Image: GALERIEopWEG originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. MORE NEWS FROM DANNY BROWNIs Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who ar... A Very Short Message to the Shitdiots at @KloutA Very Short Message to the Shitdiots at @Klout originally appeared on Danny Brown - under a Creative Commons license. State of IndependenceYears ago I worked in retail on both sides. I started out working for an electrical goods chain store, then moved onto a smaller local one. Your ValueElectricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil is free, but we... Join @GaryVee and @AmberMac in Toronto July 26 for Social Mix 2012If you’re in the Toronto, Ontario area on July 26, make sure you keep the day free for what promises to be one of the city’s leading social media and business events this year. Top business and marketing folks Gary Vaynerchuk and Amber Mac will be keynoting at the inaugural Social Mix, ... RELATED SMALL BUSINESS NEWSHow and Why I Use LinkedIn Groups to Build My BusinessAs I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu... Content marketing is important but not free!One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.” Why I’m Not Sure Google Will “Nail” the Places-Plus IntegrationDavid Mihm wrote an epic post earlier this week about the eventual merge/integration of Google Places and Google Plus. (It would help if you read that post before continuing on here.) What If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... |
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