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Posted on Fri, 01/20/2012 - 10:30 AM by
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Small business leadership requires an incredible range of decisions. Your strategy is key to navigating these successfully. Having a unique strategy separates you from the pack. OpportunitiesSo you think your business is unique? Better reserve judgement until you check out some of these. We all know that part of branding is that initial impact your business makes on customers. And, of course, on creating that one unique product or service no one else has. Yahoo! News How not to handle business reputations. When looking at the way celebrities and gurus handle their small businesses, we are sometimes treated to a view of how we hope our businesses someday might be. Not in this case. Here’s a look at what can go completely wrong when managing your reputation. David Leonhardt’s SEO and Social Media Marketing MarketingVideo tips you should ignore. There are so many tips around on managing your small business including your business online that you be surprised hearing someone advocate ignoring tips in one of the most popular online marketing tips around: online video. Work At Home Woman What separates great entrepreneurs from all the rest? David Siteman Garland shares this simple thought after time spent interviewing some of the most successful small business leaders on the Web. There is no secret formula for success and no substitute for paying your dues. The Rise to the Top SalesSteps to better e-commerce success. It’s called the empty shopping cart syndrome. What happens when you set up that online store only to have nothing happen? Nothing at all! Don’t loose hope. As with any problem there is a solution. Learn more about how to turn e-commerce failure to success. Buzz Small Business Magazine So you want to do business with China. S mall businesses have better odds than ever before even as exporters and certainly the Web and other technology will help you if you have the products, services and marketing to be a success. But hold it! This infographic suggests some obstacles. High Street Partners ManagementWhat a city in Spain can teach the world about branding. Plenty. Let us tell you! Check out this post on how one city has promoted itself to incredible heights and how the techniques are things you should already be trying in your business. Bloggertone Bring your employees into the game. You know that your employees are the key to your businesses success. So it shouldn’t come as a shock that giving them a stake in the outcome is far more likely to lead to success. But when looking at compensation, how can you find the equation that works the best? You’re the Boss LeadershipYour mantras for success. A mantra is meant to be a short phrase repeated over and over again to reinforce an idea. This list of suggestions are clearly worth recitation by any entrepreneur wishing to find success and take it to the next level. Inc.com How not to lead. Don’t make the mistake of thinking this is just another anti-Washington rant or one more critique of SOPA and the potential damage it could have done to the world as we know it. Oh no. It is much more! It is an object lesson about the kind of leadership we desperately need…now! Seth Godin’s Blog Do This, Don’t Do That: A Strategy for Unique Business Building MORE NEWS FROM SMALL BUSINESS TRENDSWhat Job Are You Helping Your Customers Do?Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products. Small Business Loans and Small Loans to BusinessA few weeks ago, I wrote about the decline in “small loans to business” during the Great Recession and economic recovery that followed. Now I am back to tell you that data on “small business loans” paints an even worse picture of the small business credit markets. As U.S. Small Biz Week Arrives, Are You Stressed or Optimistic?With the arrival of National Small Business Week here in the U.S., a variety of events, beginning yesterday, have been scheduled in Washington D.C. and across the country to recognize the importance of small business to the U.S. economy and to address topics important to small business owners. Just in time, a semi-annual study of American small businesses shows those business owners to be stressed but optimistic. Check out the schedule of national events and hear what leaders and small business owners are saying about issues most important to small business today. Why You Should Read Engagement MarketingEngagement Marketing: How Small Business Wins in a Socially Connected World is the new book about how to get and keep customers by engaging with them. Pointers on Hiring a Marketing Firm for Your Small BusinessI’m not here to tell you which marketing firm to use. Rather, I’d like to offer you some pointers on what to look for when hiring a marketing firm. I believe the search starts with you. Ask yourself some foundational questions to get a handle on what you are looking for. RELATED SMALL BUSINESS NEWSDon’t push when you can pullNo selling required There is a better way of winning new customers than pushing you and your B2B offer at them. Customers love it because they’re buying rather than being sold to. You’ll like it because it feels better than selling and you’ll get more long term business from it. U... You’re the Boss Blog: White House Opposes Small-Business Contracting Provision in Defense BillIn a statement, the administration called higher goals for small-business contracting "laudable but overly ambitious." ... How the 'Little Guy' Can Partner With Big CompaniesIf you're a little guy, there are plenty of ways to partner with a much larger company. Here are seven. ... "Scott Thompson Was A Terrible CEO" And Other Snippets From Fred WilsonAs always, Fred Wilson had a lot of insights share this morning at TechCrunch's Disrupt conference in New York. Here are some of the highlights from his talk with the always barbed Mike Arrington:... SRDC Is Offering Loans Through RLFSouthwest Regional Development Commission (SRDC) is offering loans through revolving loan fund (RLF). Its purpose is to have a direct financing tool making loan funds available so as to assist in retail, manufacturing, and distribution businesses. |
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