We’re In The Big Leagues Now

What Job Are You Helping Your Customers Do?

Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products.

Small Business Loans and Small Loans to Business

A few weeks ago, I wrote about the decline in “small loans to business” during the Great Recession and economic recovery that followed. Now I am back to tell you that data on “small business loans” paints an even worse picture of the small business credit markets.

As U.S. Small Biz Week Arrives, Are You Stressed or Optimistic?

With the arrival of National Small Business Week here in the U.S., a variety of events, beginning yesterday, have been scheduled in Washington D.C. and across the country to recognize the importance of small business to the U.S. economy and to address topics important to small business owners. Just in time, a semi-annual study of American small businesses shows those business owners to be stressed but optimistic. Check out the schedule of national events and hear what leaders and small business owners are saying about issues most important to small business today.

Why You Should Read Engagement Marketing

Engagement Marketing: How Small Business Wins in a Socially Connected World is the new book about how to get and keep customers by engaging with them.

Pointers on Hiring a Marketing Firm for Your Small Business

I’m not here to tell you which marketing firm to use. Rather, I’d like to offer you some pointers on what to look for when hiring a marketing firm. I believe the search starts with you. Ask yourself some foundational questions to get a handle on what you are looking for.

 

Don’t push when you can pull

No selling required There is a better way of winning new customers than pushing you and your B2B offer at them. Customers love it because they’re buying rather than being sold to. You’ll like it because it feels better than selling and you’ll get more long term business from it. U...

You’re the Boss Blog: White House Opposes Small-Business Contracting Provision in Defense Bill

In a statement, the administration called higher goals for small-business contracting "laudable but overly ambitious." ...

How the 'Little Guy' Can Partner With Big Companies

If you're a little guy, there are plenty of ways to partner with a much larger company. Here are seven. ...

"Scott Thompson Was A Terrible CEO" And Other Snippets From Fred Wilson

As always, Fred Wilson had a lot of insights share this morning at TechCrunch's Disrupt conference in New York. Here are some of the highlights from his talk with the always barbed Mike Arrington:...

SRDC Is Offering Loans Through RLF

Southwest Regional Development Commission (SRDC) is offering loans through revolving loan fund (RLF). Its purpose is to have a direct financing tool making loan funds available so as to assist in retail, manufacturing, and distribution businesses.

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