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Posted on Tue, 01/24/2012 - 10:30 AM by
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Social media is a huge area of discussion in small business these days as a way to market, network and engage your clients and customers while boosting your brand. Here are tips on building an effective social media platform you may wish to consider. Tips & TrendsBuilding a business platform. If 2011 was the year businesses began using social media in earnest, 2012 may be the year of building an effective social media platform to share your ideas and brand. Here’s how to do it. Chris Brogan Small busines trends in social media. Michael Stelzner interviews Anita Campbell, founder of Small Business Trends, about what kinds of businesses do best with social media and how to use social media effectively. Social Media Examiner Tools & TrainingManaging your time online. As a small business owner you need to manage your time. Social media can be an awesome tool for both marketing and collecting information but it can be a huge time sink as well. Here are some tools that help you manage your time on the social Web well. Entrepreneur Small businesses still learning the ropes. Small businesses everywhere continue to scramble for knowledge about social media and how it can work to improve their small businesses. Have you thought about social media small business benefits. Patch Tech & BusinessWhy Google Plus will be a major contender. If there are small businesses out there who actually doubt the power of Google Plus as a social platform, these figures on a serious growth spurt should make you think twice. Are you using Google Plus to access your customers? CNN Social media monitoring 101. Part of effective social media marketing includes monitoring what others might be saying about your company on the social Web. So what tools do you use to do your listening. Small Business Trends Twitter & Other Social Media AdviceA guide to Twitter for business. You’ve probably heard about the benefits of using Twitter for small business and entrepreneurship probably even set up a Twitter account of your own. But do you know how to use the platform to maximize benefit for your business today? Birdie’s Typing Services Tips to managing social media marketing. You know social media is good for your business, but sometimes figuring out how to go about your marketing efforts is the real trick. Learn from others when honing your social media message. Network Solutions FacebookSelling the Facebook way. You’ve heard, of course, that Facebook remains primarily a place for marketing, networking and building connections not for selling. Enter Facebook Marketplace. Here’s a simple guide to make it work for you. Fans Bridge Facebook is NOT your Website! It may be tempting to engage your fans on social sites like Facebook exclusively. Maybe it seems as if your Website is kind of superfluous at this point. Think again! Here are some reasons why you’ll still need a Website. Idea Sprouts MORE NEWS FROM SMALL BUSINESS TRENDSWhat Job Are You Helping Your Customers Do?Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products. Small Business Loans and Small Loans to BusinessA few weeks ago, I wrote about the decline in “small loans to business” during the Great Recession and economic recovery that followed. Now I am back to tell you that data on “small business loans” paints an even worse picture of the small business credit markets. As U.S. Small Biz Week Arrives, Are You Stressed or Optimistic?With the arrival of National Small Business Week here in the U.S., a variety of events, beginning yesterday, have been scheduled in Washington D.C. and across the country to recognize the importance of small business to the U.S. economy and to address topics important to small business owners. Just in time, a semi-annual study of American small businesses shows those business owners to be stressed but optimistic. Check out the schedule of national events and hear what leaders and small business owners are saying about issues most important to small business today. Why You Should Read Engagement MarketingEngagement Marketing: How Small Business Wins in a Socially Connected World is the new book about how to get and keep customers by engaging with them. Pointers on Hiring a Marketing Firm for Your Small BusinessI’m not here to tell you which marketing firm to use. Rather, I’d like to offer you some pointers on what to look for when hiring a marketing firm. I believe the search starts with you. Ask yourself some foundational questions to get a handle on what you are looking for. RELATED SMALL BUSINESS NEWSDon’t push when you can pullNo selling required There is a better way of winning new customers than pushing you and your B2B offer at them. Customers love it because they’re buying rather than being sold to. You’ll like it because it feels better than selling and you’ll get more long term business from it. U... You’re the Boss Blog: White House Opposes Small-Business Contracting Provision in Defense BillIn a statement, the administration called higher goals for small-business contracting "laudable but overly ambitious." ... How the 'Little Guy' Can Partner With Big CompaniesIf you're a little guy, there are plenty of ways to partner with a much larger company. Here are seven. ... "Scott Thompson Was A Terrible CEO" And Other Snippets From Fred WilsonAs always, Fred Wilson had a lot of insights share this morning at TechCrunch's Disrupt conference in New York. Here are some of the highlights from his talk with the always barbed Mike Arrington:... SRDC Is Offering Loans Through RLFSouthwest Regional Development Commission (SRDC) is offering loans through revolving loan fund (RLF). Its purpose is to have a direct financing tool making loan funds available so as to assist in retail, manufacturing, and distribution businesses. |
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