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Posted on Tue, 01/24/2012 - 09:10 PM by
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That doesn’t mean small business owners haven’t felt the economic squeeze over the last several years. Sixty percent of those surveyed said they changed their sales and marketing efforts as a direct result of the U.S. economy. The survey showed that small business owners are using less traditional media (29 percent) and more viral marketing and word-of-mouth (33 percent) as compared to the previous year. Staples asked: What could help? The answer: 52% of small business owners revealed they would grow their business through advertising and direct marketing if they had a larger marketing budget. The survey found that two-thirds (66%) of small business owners have some type of marketing and advertising budget for 2012 that average just over $2,000. Staples ContestTo help small business, Staples launched the “Give Your Small Business the Push It Needs” contest that will award five small businesses up to $50,000 each in free local television advertising. Talk about a boost. To enter, small businesses can submit a 15-second video about their company on Staples’ Facebook page. Five small businesses will be chosen to receive 15-seconds of advertising in a 30-second Staples television ad to run in their local market. The prize package is valued at up to $50,000 worth and includes $500 in Staples Copy and Print or Staples EasyTech™ services. The company is giving winners a choice of either $50,000 in advertising or $40,000 in advertising plus $10,000 in cash. “Successfully marketing your small business is the life blood of any company, but with limited budgets, entrepreneurs must be creative and resourceful,” said Rieva Lesonsky, CEO and President, Grow Biz Media/SmallBizDaily.com. “Any marketing boost that they receive from a program such as the Staples ‘Give Your Small Business the Push It Needs’ can make all the difference in the world, especially in the current business climate.” The bottom line: Who can’t use an extra $50,000 to put toward their business. Good luck to everyone who’s rushing to click on that Staples’ Facebook page Entry deadline is March 14. MORE NEWS FROM LENDIO7 Eyeball Worthy Links #47Every Friday we list 7 of the best stories we’ve read throughout the week. Most have something to do with small business, entrepreneurship and getting funding or business loans. 20 Questions to Ask Yourself Before CrowdfundingNote: This is a guest post by professional keynote speaker, Scott Steinberg, a leading expert on leveraging new technology trends to enhance business strategy and family life. A noted industry consultant and bestselling author, his new book The Crowdfunding Bible is 100% free to download at www.CrowdFundingGuides.com, or in eBook form on Apple, Nook and Sony Reader devices. Lendio Scholarship Supported by 80 Colleges and Universities NationwideLendio scholarship to help emerging entrepreneurs have the resources to pursue education and their entrepreneurial dreams. Finding Toilets in Paris — Entrepreneur Addiction # 37 with Lee OddenClick below to Play Click here to download the mp3 Click here to subscribe on iTunes. Click here for the RSS feed (non iTunes) Click here for the show archive Yes, this is actually the side of Patrick Wiscombe's head. With 12 billion people searching online, and hundreds of millions on soc... 7 Eyeball Worthy Links of the Week #46Every Friday we list 7 of the best stories we’ve read throughout the week. Most have something to do with small business, entrepreneurship and getting funding or business loans. RELATED SMALL BUSINESS NEWSDon’t push when you can pullNo selling required There is a better way of winning new customers than pushing you and your B2B offer at them. Customers love it because they’re buying rather than being sold to. You’ll like it because it feels better than selling and you’ll get more long term business from it. U... You’re the Boss Blog: White House Opposes Small-Business Contracting Provision in Defense BillIn a statement, the administration called higher goals for small-business contracting "laudable but overly ambitious." ... How the 'Little Guy' Can Partner With Big CompaniesIf you're a little guy, there are plenty of ways to partner with a much larger company. Here are seven. ... "Scott Thompson Was A Terrible CEO" And Other Snippets From Fred WilsonAs always, Fred Wilson had a lot of insights share this morning at TechCrunch's Disrupt conference in New York. Here are some of the highlights from his talk with the always barbed Mike Arrington:... SRDC Is Offering Loans Through RLFSouthwest Regional Development Commission (SRDC) is offering loans through revolving loan fund (RLF). Its purpose is to have a direct financing tool making loan funds available so as to assist in retail, manufacturing, and distribution businesses. |
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Sometimes all a company needs to get over the hump is a little bit more in their marketing budget. When we saw this campaign from Staples, we thought we should share it. We contacted Staples PR team, Tilson PR, and they sent us this article below. If you sign up, let us know how it goes:
For entrepreneurs, believing in yourself and your business is critical to succeeding, no matter what’s going on with the economy. To punctuate that point, Staples 6th annual National Small Business Survey found that seven out of 10 small business owners are optimistic about the future.