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Posted on Wed, 01/25/2012 - 07:10 PM by
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Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy. While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are some things you can do to improve your copy… and they won’t cost you anything but a little time. Ready? Here are… 3 Ways to Improve Your Copy in Less than 60 Minutes: 1. Change all of your passive verbs to active verbs. Check your copy to see if you are writing in the past tense. (“Our customers saved money.” “The new widget helped our clients.”) Then, change all of your verbs to action verbs. (“Our customers save money.” “The new widget helps our clients.”) It’s a simple step that can make old copy sound fresher and more exciting. 2. Get rid of sentences that start with “We.” When you read your copy is it all about your business, product features and how great your services are? Boring! Your customers want to know what’s in it for them. Instead of using “We,” use “You.” For example, your copy might say: “We provide the leading service in the country for washing windows and have been in business for over 25 years.” Instead, you might say something like this: “Enjoy squeaky clean windows in minutes! Relax working with professionals who have over 25-years of experience in the window-washing industry.” You get what I mean. Stress the benefits you offer your customers… not how great you are! 3. Shorten your paragraphs. This is an easy one. Shorten the length of your sentences and paragraphs. Make it as easy as possible for customers to read your copy. After all, are you more likely to read a long page of text or short and simple paragraphs? A Few Quick Changes Can Lead to Better Results. These may seem like simple changes, but they can make a big difference to your written materials. By including active verbs, benefits and user-friendly paragraphs, your copy will be more exciting and easier to read, and that just may be what your business needs to bring in more sales! For more information on SEO copywriting and increasing site awareness, please write to me below or at www.rembrandtwrites.com. ShareThis MORE NEWS FROM STARTUP NATION86 Common Sense Marketing Ideas for StartupsWhen starting a business, marketing is (or should be) the business owner’s biggest priority. Yet many startups have no clue about marketing. With that in mind, I thought who better to learn what works in marketing than from those who have gone before? I reached out to established business owners across all industries to see what marketing ideas would come up. I got so many incredible tips; I decided to use them all! Of course they may or may not all apply to your business, but there are some great ideas and some common themes. Add yours to the list in the comments! Conference Survival TacticsI just returned home from a few days away at a conference. As always, getting back in the groove is difficult when returning from being away whether for pleasure or business. That is not what I am going to write about though. Rather, I am going to address the leaving for a trip instead. Spring into SEO Action!Spring is here, and it’s time to take action before the “slow days of summer” arrive (when you’d rather be outside than behind your desk). Want a “Happiness Problem”?Your phone rings off the hook. 5 Reasons You Should Not Write a BlogAs a small business owner, you’ve heard all about the benefits of having a blog for search engine optimization (SEO) and getting noticed online. But just because everyone else has a blog doesn’t necessarily mean you should write one too. Here are… RELATED SMALL BUSINESS NEWSDon’t push when you can pullNo selling required There is a better way of winning new customers than pushing you and your B2B offer at them. Customers love it because they’re buying rather than being sold to. You’ll like it because it feels better than selling and you’ll get more long term business from it. U... You’re the Boss Blog: White House Opposes Small-Business Contracting Provision in Defense BillIn a statement, the administration called higher goals for small-business contracting "laudable but overly ambitious." ... How the 'Little Guy' Can Partner With Big CompaniesIf you're a little guy, there are plenty of ways to partner with a much larger company. Here are seven. ... "Scott Thompson Was A Terrible CEO" And Other Snippets From Fred WilsonAs always, Fred Wilson had a lot of insights share this morning at TechCrunch's Disrupt conference in New York. Here are some of the highlights from his talk with the always barbed Mike Arrington:... SRDC Is Offering Loans Through RLFSouthwest Regional Development Commission (SRDC) is offering loans through revolving loan fund (RLF). Its purpose is to have a direct financing tool making loan funds available so as to assist in retail, manufacturing, and distribution businesses. |
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