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Posted on Thu, 01/26/2012 - 12:46 PM by
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One of the most fulfilling moments in my consulting work comes when a client finally flashes a hint of realization that they do indeed have an affliction. And that affliction is – that they desperately need to be exactly like everyone else in their industry only older, bigger, and more results oriented, cost effective and partner centric. The treatment for this is not pretty, but it usually starts by showing them a series of test results like the ones listed below that include comparison results from other patients with the same disease.
After the denial phase fads some are ready to move on to a treatment that involves the radical process of asking their clients what they do that is actually worthy of turning into a core message of differentiation. Friends don’t let friends die a slow boring death of sameness. This has been a public service announcement brought to you by your friends at the Duct Tape Council. MORE NEWS FROM DUCT TAPE MARKETING7 Stages of the Content HourglassThe need to produce content in marketing has grown so foundational that you can’t really get through a day without hearing about it, reading about it and perhaps stressing out about it. Marketers are beginning to think and ... The Single Most Important Word In Any BusinessI want to ask you to take a little test. Go out and grab five or six of your best customers and pose this question to them: What’s one word you would use to describe how you think about our organization? The abi... Foursquare Turns Into Powerful Local Search EngineBetween you and me I had become a little bored with Foursquare. I think it has application for many small businesses and certainly know some businesses that use it quite well. As a consumer user however, it ne... Weekend Favs February EighteenMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The... There Can Be No Real Commitment Until You Surrender All Doubtmirandiki via Flickr CCThere can be no life, passion or purpose in a business that lacks commitment. It’s just too hard otherwise. I’ve stated here before that I believe commitment or failure t... RELATED SMALL BUSINESS NEWSHow tweet chats workHave you wanted to attend a Tweet Chat but weren’t sure how it worked? You are not alone, my friend. Let me see if I can boil it down. Bing Business Portal Adds “Order by Smartphone” ToolBing has quietly added a new feature to the Bing Business Portal (BBP) that lets local businesses accept orders from mobile searchers using smartphones. What’s In the Yelp Advertiser Contract?I’ve written before about Yelp advertising, but not to the depth that Rocky Agrawal has been writing about it in recent days. And most of what he’s writing isn’t positive. Why Research is Key and How to Create a Research Station For Your Social Media StrategyBack in the day, if you wanted to know how successful your marketing had been you had to use expensive and time-consuming analysis. SBSM Flashback: February 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. |
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