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Posted on Thu, 01/26/2012 - 10:30 AM by
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If you’re in small business, be prepared to communicate. It’s an important part of what small businesses do. The same thing goes for those who lead them. Here are some tips and tools to help you better master communication for your small business. Opening UpWhy you must spend time face to face. Technology is great. It connects us in ways never possible before. But there are limitations to what technology can do when building important business relationships. Here’s why. Jennifer Warawa It’s lonely at the top. But it doesn’t have to be. Here are 10 ways many business leaders avoid loneliness and isolation. As a small business owner you may sometimes feel isolated too. How do you work to avoid those feelings. Startup Professionals Musings The State of BusinessBig companies want to handle your IT. There was a time when IT services for small businesses and startups were handled by smaller firms as well. No longer. Here is why big business wants a piece in serving your IT needs. WSJ What Washington is telling small business. Small businesses and entrepreneurs did feature in the President’s State of the Union Address. But what is big government really telling small businesses about where they fit in? Entrepreneur Blogging & EngagementWhy blogging is your business. No better paradigm of business communications exists today than the small business blog. Personal and focused, it is at the same time representative of your brand. But it may turn out your blog is even a bigger part of your business than you thought. Noobpreneur The importance of engagement. Is your small business engaging with customers, clients and the public in the way that it should? What tools and approaches can you use to reach the necessary engagement with your customers? Famous Bloggers Marketing & SalesThe problems with converting leads. Your marketing is a form of communication, but what is really important to consider, when deciding whether that communication is effective, is to look at whether your audience is turning into customers. Dawn Westerberg Consulting Tech BasicsBest gear for podcasting. Podcaster Ileane Smith shows you her personal choice for equipment to use in your own efforts and explains a bit more about why podcasting is so critical to communication in small business today. Basic Blog Tips Making ConnectionsIt’s still about the people. No matter how small business communications is done, it’s still a very human interaction. Technology and techniques aside, what will really make you better at marketing and selling is to better understand your customer. B2B Marketing Smarts Do you know your audience? No, it’s not a silly question! Do you? Because all of the above won’t help you much if you don’t. Here’s why you’ll need to consider the people you’re addressing first before finding success. Respectfully Disobedient MORE NEWS FROM SMALL BUSINESS TRENDSCan a Gas Tax Fuel Clean Energy Innovation?With gas prices already reaching nearing $4 per gallon in many places, most business owners don’t relish the idea of them rising even further. Yet, some people are still calling for the government to deliberately increase them – by raising the gas tax. What Job Are You Helping Your Customers Do?Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products. Small Business Loans and Small Loans to BusinessA few weeks ago, I wrote about the decline in “small loans to business” during the Great Recession and economic recovery that followed. Now I am back to tell you that data on “small business loans” paints an even worse picture of the small business credit markets. As U.S. Small Biz Week Arrives, Are You Stressed or Optimistic?With the arrival of National Small Business Week here in the U.S., a variety of events, beginning yesterday, have been scheduled in Washington D.C. and across the country to recognize the importance of small business to the U.S. economy and to address topics important to small business owners. Just in time, a semi-annual study of American small businesses shows those business owners to be stressed but optimistic. Check out the schedule of national events and hear what leaders and small business owners are saying about issues most important to small business today. Why You Should Read Engagement MarketingEngagement Marketing: How Small Business Wins in a Socially Connected World is the new book about how to get and keep customers by engaging with them. RELATED SMALL BUSINESS NEWSDon’t push when you can pullNo selling required There is a better way of winning new customers than pushing you and your B2B offer at them. Customers love it because they’re buying rather than being sold to. You’ll like it because it feels better than selling and you’ll get more long term business from it. U... You’re the Boss Blog: White House Opposes Small-Business Contracting Provision in Defense BillIn a statement, the administration called higher goals for small-business contracting "laudable but overly ambitious." ... How the 'Little Guy' Can Partner With Big CompaniesIf you're a little guy, there are plenty of ways to partner with a much larger company. Here are seven. ... "Scott Thompson Was A Terrible CEO" And Other Snippets From Fred WilsonAs always, Fred Wilson had a lot of insights share this morning at TechCrunch's Disrupt conference in New York. Here are some of the highlights from his talk with the always barbed Mike Arrington:... SRDC Is Offering Loans Through RLFSouthwest Regional Development Commission (SRDC) is offering loans through revolving loan fund (RLF). Its purpose is to have a direct financing tool making loan funds available so as to assist in retail, manufacturing, and distribution businesses. |
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