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Posted on Mon, 01/30/2012 - 10:30 AM by
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What can caring do for your business? We’re sure everyone who has ever patronized a business where folks don’t care know the answer to this question. But just in case you need some more help on the subject, here are some thoughts on how you can take things to the next level. In the TrenchesWhat simple caring can do for your business. If you want to know what truly makes a difference with your business, the answer may just be caring. Think caring about the product you create and the service you offer doesn’t matter? Think again. Seth Godin’s Blog Basic lessons in starting up. Follow one entrepreneurs journey as he attempts to open a retail business in one of the toughest economies in the U.S. It doesn’t matter what kind of business you’re trying to start, you will find this story entertaining. Failure Club Spreading the WordCreating your own business media platform. Chris Brogan has created a brand new Website to help entrepreneurs to create a brand new media platform, no matter what business you happen to be running. Here’s a much more detailed look! Shhh! The Secret Show Lessons from Hollywood. The thing that small business can learn from Hollywood’s recent obsession with piracy is simple. Focus on facilitating sales not loss prevention. Nobody is suggestion that theft is justified, but getting your product to customers is ultimately most important. Chris Brogan Local Biz Renaissance?Bypassing the big guy. Two kinds of small business are joining forces to supply food from farm to table without a layover at your local big supermarket chain. Small tech startups have focused on helping small food producers (farmers) bring what they raise and grow directly to the consumer. WSJ Wealthy investors are targeting small businesses. Would America’s wealthiest investors rather put money in a locally owned bakery or restaurant than in a high-tech startup? Some recent indications say they might. What could big investment dollars mean to small local businesses like the one you own? Bloomberg Businessweek Social IntelligenceWhy your business needs video to thrive. As has been alluded to in earlier links, developing media platforms (including video) for your small business can be very important, particularly because it’s easier and cheaper than ever to get your message out. Youngentrepreneur Always support your fans. Whether they are fans of your destination (as in this post) or fans of your product or service, understanding the importance of these people in spreading the word about your business can be critical. Make sure you help them in every way as they help you. Small Biz Survival Standing AloneWhere differentiation really counts. It’s not enough for your product or service to be different. The real question is whether your product or service is different in a way customers care about. Remember, when it comes to setting yourself apart, the customer is what counts. Instigator Blog Enchanting financial forecasts done right. This is a post looking at something you might not ordinarily equate with being magical or inspiring. Yet financial projections need attention and care that will raise them above the humdrum and how your audience. How to Change the World MORE NEWS FROM SMALL BUSINESS TRENDSCan a Gas Tax Fuel Clean Energy Innovation?With gas prices already reaching nearing $4 per gallon in many places, most business owners don’t relish the idea of them rising even further. Yet, some people are still calling for the government to deliberately increase them – by raising the gas tax. What Job Are You Helping Your Customers Do?Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products. Small Business Loans and Small Loans to BusinessA few weeks ago, I wrote about the decline in “small loans to business” during the Great Recession and economic recovery that followed. Now I am back to tell you that data on “small business loans” paints an even worse picture of the small business credit markets. As U.S. Small Biz Week Arrives, Are You Stressed or Optimistic?With the arrival of National Small Business Week here in the U.S., a variety of events, beginning yesterday, have been scheduled in Washington D.C. and across the country to recognize the importance of small business to the U.S. economy and to address topics important to small business owners. Just in time, a semi-annual study of American small businesses shows those business owners to be stressed but optimistic. Check out the schedule of national events and hear what leaders and small business owners are saying about issues most important to small business today. Why You Should Read Engagement MarketingEngagement Marketing: How Small Business Wins in a Socially Connected World is the new book about how to get and keep customers by engaging with them. RELATED SMALL BUSINESS NEWSDon’t push when you can pullNo selling required There is a better way of winning new customers than pushing you and your B2B offer at them. Customers love it because they’re buying rather than being sold to. You’ll like it because it feels better than selling and you’ll get more long term business from it. U... You’re the Boss Blog: White House Opposes Small-Business Contracting Provision in Defense BillIn a statement, the administration called higher goals for small-business contracting "laudable but overly ambitious." ... How the 'Little Guy' Can Partner With Big CompaniesIf you're a little guy, there are plenty of ways to partner with a much larger company. Here are seven. ... "Scott Thompson Was A Terrible CEO" And Other Snippets From Fred WilsonAs always, Fred Wilson had a lot of insights share this morning at TechCrunch's Disrupt conference in New York. Here are some of the highlights from his talk with the always barbed Mike Arrington:... SRDC Is Offering Loans Through RLFSouthwest Regional Development Commission (SRDC) is offering loans through revolving loan fund (RLF). Its purpose is to have a direct financing tool making loan funds available so as to assist in retail, manufacturing, and distribution businesses. |
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