Posted on Wed, 02/1/2012 - 02:01 PM by
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One of the responsibilities of a franchisor (and its development team) is to establish realistic franchisee expectations.  Of course, this includes an accurate disclosure of expected return on investment, but it needs to go beyond “the numbers.”  What sort of opening support can the franchisee expect from the franchisor?  What ongoing training and support are offered?  What can be expected in terms of new product and market development?  Is there open, helpful communication between franchisor and franchisees, as well as between franchisees? 

 Another issue which is often overlooked in the process of “selling” a franchise concept to a candidate is the match between the prospect’s personality, life experience, and personal goals and the corresponding characteristics which have proven to be consistent with successful franchisees within the brand.  Some companies have been able to clearly identify the “profile” which is especially compatible with their corporate culture.  Others have not been able to do this, and (unfortunately) are more focused on initial franchise fees than on ongoing royalties.  Needless to say, this last category is not one with a high level of franchisee satisfaction.  Outstanding companies know this:  taking the “long view” results in long-term success for both “zors” and “zees.”  

How do you tell if franchisees are satisfied?  Through confidential franchise owner reviews.

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