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Posted on Thu, 02/2/2012 - 01:30 PM by
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How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?
I mean for a business, or any dream for that matter, to work we can’t just care a little bit, we have to go all in. Likewise, we can’t manage a little bit or market a little bit – we have to go all in. They’re fundamental to our business. Here are some quick marketing lessons learned the hard way that could same you real time and real money. And you know what they say about time . . . Lesson #1: Do the work and then do it again.You have to do the work to create a great product. And then you have to turn around and do the work again to create a smart marketing strategy and management solutions. Having a great product doesn’t excuse poor management or weak marketing. Lesson #2: Website strategy shouldn’t be an after thought.Every website is not the same. Some are like brochures, they just lay there until someone stumbles across it and picks it up. But others are like the energizer bunny, they just keep going and going and going. The owner creates new and relevant content and marketing campaigns that go out gets attention and visits. The energizer bunny website goes to work (just like you). Lesson #3: Make my website simple please.You don’t have to design your own website. You can put your energy into something else while you pay an expert to create it for you. But in the end you still want something with a login, so that you or a member of your team can change the text, plus add a few videos when you want to. Beware of designer hijacked websites. Lesson #4: One time around the marketing block is never enough.Just like we all want more than one client, then we have to market more than one time. Consistent marketing is a about a systematic approach, not a random collection of hodge podge solutions. It’s hard to implement 15 marketing ideas at once, especially when you’re learning at the same time. It’s difficult to remember what everybody told you. But it’s easy to choose one strategy, study it, implement it and then start another. Lessons Learned Photo via Shutterstock MORE NEWS FROM SMALL BUSINESS TRENDSNominations Are Open for the Small Business Influencer Awards!Does a special person or company come to mind when you think of someone or something important in the world of small business? Perhaps you think of a client of yours. Or maybe a favorite vendor or supplier, or a software app that has transformed your small business or made it more profitable. Or perhaps you think of a favorite journalist who covers issues important to small businesses. G8 Leaders Call for Growth: Six Things You Can DoLeaders the world over including those at this week’s G8 Summit are calling for economic growth, not just budget tightening, in an effort to combat world market instability and speed recovery. But for all the talk in policy circles, this growth will ultimately come from the private sector and especially here in the U.S., from small to medium sized businesses that create many of the jobs and employ many of the workers already in our economy. Here’s a look at the economic growth G8 leaders are calling for and six things you can do to promote growth in your business today. Can a Gas Tax Fuel Clean Energy Innovation?With gas prices already reaching nearing $4 per gallon in many places, most business owners don’t relish the idea of them rising even further. Yet, some people are still calling for the government to deliberately increase them – by raising the gas tax. What Job Are You Helping Your Customers Do?Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products. Small Business Loans and Small Loans to BusinessA few weeks ago, I wrote about the decline in “small loans to business” during the Great Recession and economic recovery that followed. Now I am back to tell you that data on “small business loans” paints an even worse picture of the small business credit markets. RELATED SMALL BUSINESS NEWSHow Ads on Your Site Can Affect SEO (Video)Your search rankings could be suffering if there are a number of advertisements above the content on your website. ... SBA Seeks to Boost Small-Dollar Loans With New Push (Video)The SBA is looking to increase the number of smaller loans in underserved communities with a new push. ... You’re the Boss Blog: A Start-Up Wants to Help You Cut Through the Clutter and Noise OnlineOne concern: the pitch could have done a better job of discussing the potential for competition. ... First State Bank Of Nebraska Recognized As Community Lender For 2012The First State Bank of Nebraska has been recognized as the Rural/Community Lender of the year 2012. SBA has recognized the bank for its efforts in Nebraska. State Bank Nebraska has served the community in a number of ways. Want the Right Stuff? Start With Your Help-Wanted AdA top-performing team starts with writing a thorough and accurate job description. Consider these five tips. ... |
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