Posted on Thu, 02/2/2012 - 10:31 AM by
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Are you brilliant a marketing? We think you can be., We’ve assembled some great links meant to boost your marketing creativity. Check them out and see how “brilliant” you can become.

Getting Started

Want to be marketing brilliant? Of course, who doesn’t? Well, lucky for you this list tells you how. These ten lessons will help you get better at marketikng anything (including hopefully your small business) today. Entrepreneur

How to stop being bad at marketing. Is marketing ability a rare gift possessed by only a few or can mere mortal small business owners like you learn it’s secrets and get better (much better) at marketing your business? Extreme John.com

Simple Advice

Small business marketing basics. In this recent interview with John Follis, Small Business Trends founder Anita Campbell spills the beans on the basics of small business, a key concern for every small business owner no matter what product or service. The Marketing Show

Boosting online presence with Twitter. Not too surprisingly, boosting your presence online is a good step in the right direction when marketing a fledgling small business, and Twitter can be a simple way to get started. Here are some tools that will help you there. Social@BloggingTracker

Tips & Tricks

It’s time to get creative. Obviously creativity is the name of the game, especially in the world of B2B marketing. Of course, creative means doing something different, breaking away from the ordinary, right? Here are six online calls of action that will change your game. Channelship

A painless plan to differentiate. Setting your business apart should not be hard. In fact, what sets your business apart should be apparent in everything you do. Now here’s a trick to make differentiation a part of your company’s DNA. M4B Marketing

Strategy

How long should you wait for things to work? Here’s an interesting take from the investment world about how longterm and shorterm strategies work. There are benefits and risks just like in small business. Learning to figure out when your strategy is working and when to change is part of the game. CBS Money Watch

Researching your niche. Before the planning stages, it can be helpful to know whether a business can even be built in the market you’ve identified. Checking it out is the first step to planning an effective strategy. BusinessInfoGuide.com

How great customers help your marketing. Of course, any small business knows about the importance of word of mouth in marketing and how good customers can spread the word. But how do you turn those customers into real fans and take things a step further? Network Solutions

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news courtesy of small business trends

MORE NEWS FROM SMALL BUSINESS TRENDS

Nominations Are Open for the Small Business Influencer Awards!

Does a special person or company come to mind when you think of someone or something important in the world of small business?  Perhaps you think of a client of yours.  Or maybe a favorite vendor or supplier, or a software app that has transformed your small business or made it more profitable.  Or perhaps you think of a favorite journalist who covers issues important to small businesses.

 

G8 Leaders Call for Growth: Six Things You Can Do

Leaders the world over including those at this week’s G8 Summit are calling for economic growth, not just budget tightening, in an effort to combat world market instability and speed recovery. But for all the talk in policy circles, this growth will ultimately come from the private sector and especially here in the U.S., from small to medium sized businesses that create many of the jobs and employ many of the workers already in our economy. Here’s a look at the economic growth G8 leaders are calling for and six things you can do to promote growth in your business today.

 

Can a Gas Tax Fuel Clean Energy Innovation?

With gas prices already reaching nearing $4 per gallon in many places, most business owners don’t relish the idea of them rising even further. Yet, some people are still calling for the government to deliberately increase them – by raising the gas tax.

 

What Job Are You Helping Your Customers Do?

Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products.

 

Small Business Loans and Small Loans to Business

A few weeks ago, I wrote about the decline in “small loans to business” during the Great Recession and economic recovery that followed. Now I am back to tell you that data on “small business loans” paints an even worse picture of the small business credit markets.

 
 

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