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Posted on Thu, 02/2/2012 - 02:15 PM by
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Every time I walk into the house after they’ve cleaned… the toilet paper rolls and tissues sticking out of the boxes are folded in some sort of origami art. Sometimes, they leave a truffle on the kitchen counter. I get what they’re trying to do. And it’s a lovely little extra. Unfortunately, I also find things like:
The net result? I walk around the house, fixing what is wrong and being frustrated that these simple things can’t be mastered. It’s not that the house isn’t clean — it’s that they don’t care enough to do a final walk through and put the house back in order. And when I see the origami art — I think “if they can take the time to fold my Kleenex, why can’t they take the time to put the rug back on the floor?” I suspect that’s not the reaction they’re going for. Here’s the lesson for all of us. Everyone is looking to include some value add into their offerings. But you can’t do that if you’re not already knocking it out of the park on your basic services/product. You can put lipstick on a pig…but that doesn’t change the fact that underneath is still a pig. Before you add any window dressing — do a tune up in these boring, mundane but necessary areas:
There’s nothing wrong with going above and beyond to make your customers feel special. But that effort can backfire on you if you don’t have your ducks in a row. No one can enjoy the little perks if they’re not getting what they paid for in the first place.
 
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MORE NEWS FROM DREWS MARKETING MINUTEWhat can content marketing do for your business?Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Content marketing is important but not free!One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.” Are you falling behind when it comes to mobile?I think it is fascinating in a “I don’t get it” sort of way. We all know that mobile is where digital is headed. We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it comes to getting onto the mobile train. Going viral = out of your controlIt seems like one of the goals I hear more and more is… “and we want it to go viral.” I translate that to mean — we want a lot of people to see it. 9 Keys to Wicked Awesome Landing PagesNote from Drew: Every once in awhile I like to open up the blog to a guest with a depth of expertise that I think you’ll benefit from. Here’s Jason Well’s take on landing pages. RELATED SMALL BUSINESS NEWSHow NOT To Get Good Reviews in Google PlacesThe topic of fake reviews in Google Places (which has been around for what seems like forever) is getting airtime on Denver TV. How and Why I Use LinkedIn Groups to Build My BusinessAs I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu... Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who ar... A Very Short Message to the Shitdiots at @KloutA Very Short Message to the Shitdiots at @Klout originally appeared on Danny Brown - under a Creative Commons license. State of IndependenceYears ago I worked in retail on both sides. I started out working for an electrical goods chain store, then moved onto a smaller local one. |
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A couple times a month a cleaning company comes into our house and does a deep clean.