Financing For Your Small Business
Apply For Funding Today! | contact@funder.org
|
Posted on Thu, 02/2/2012 - 07:32 PM by
viewed 63 times
No more. Relevancy is overrated. Anybody can be relevant; just throw a keyword on the web page a few times and BAM! You’re relevant. You want to do better than that. And what’s better than being relevant? Being vital. SEO Quality ScaleIf you think about an SEO quality scale, there’s nothing better than being vital. I’d never suggest that a small business owner take everything Google says about SEO as the gospel truth, but I think it’s wise to look at and think about how Google classifies web pages.
That’s from a document that Google uses to train the people — regular folks like your neighbor — that are paid to rate Google’s search quality. They’re called Google Search Quality Raters and there are thousands of them around the world. They’ve been rating Google’s search results for at least the past 6-7 years. (I recently interviewed one of them on Search Engine Land.) Web pages are rated on a five-point scale, with “off-topic/useless” at the bottom of the scale, moving all the way up to “vital” at the top. And as for “relevant,” well — that’s right in the middle. Just kind of normal or average. The SMB’s TaskKeep this in mind next time you’re creating new content for your website, building a new website altogether, or blogging: Once you’ve done your keyword research and it’s time to turn those keywords into content, don’t just aim for being relevant. Your goal is to be vital for every keyword that you’re targeting. After all, if you were a search engine, what kind of pages would you want to show to searchers? Pages that are just relevant to their search terms? Or pages that are vital to their search terms? Don’t stop at being relevant. Go all the way to vital. (Stock image via Shutterstock. Used under license.) Hey! RSS Subscriber: Have you purchased my e-book, “How to SEO Your Site in 60 Minutes”? If not, what are you waiting for? It’s only $25 (for the time being). Find out why Search Engine Guide said, “I can almost promise that following the advice in the book will earn you your money back ten to one hundred times over.” Here’s where to learn more: E-Book: How to SEO Your Site in 60 Minutes. This is a post from Matt McGee's blog, Small Business Search Marketing. ? MORE NEWS FROM SMALL BUSINESS SEMHow NOT To Get Good Reviews in Google PlacesThe topic of fake reviews in Google Places (which has been around for what seems like forever) is getting airtime on Denver TV. Why I’m Not Sure Google Will “Nail” the Places-Plus IntegrationDavid Mihm wrote an epic post earlier this week about the eventual merge/integration of Google Places and Google Plus. (It would help if you read that post before continuing on here.) SBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Google’s Freshness Algorithm in ActionReal quick post here (I hope) about fresh content in Google’s search results. Background Google has been emphasizing fresh content in its search results for some time now. That link goes back to November 2011, and when I write on Search Engine Land about Google’s monthly search quality ... The Fallacy of Timing Blog Posts & Social Media UpdatesStudies that claim to tell you when the best time to publish a blog post or share content socially are, in my opinion, mostly a load of crap. RELATED SMALL BUSINESS NEWSWhat can content marketing do for your business?Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? How and Why I Use LinkedIn Groups to Build My BusinessAs I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu... Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who ar... Content marketing is important but not free!One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.” A Very Short Message to the Shitdiots at @KloutA Very Short Message to the Shitdiots at @Klout originally appeared on Danny Brown - under a Creative Commons license. |
Get funding to grow your small businessLet us help you find the best financing option for your business needs.
Stay up-to-date with our small business newsletterTweet, +1, and Like FunderFollow Us  |
|
Copyright © 2012 RBF Management, LLC | Lighter Capital Network™ Privacy Policy | contact@funder.org |
Relevant web pages. Relevant title tags. Relevant meta descriptions. Relevant copywriting. You’ve heard it a million times, right? I’m guilty of talking about relevance to pretty much every SEO client I’ve ever had. 