Are You Ready to Make the Jump into Small Business Ownership?

The start of the book gets you thinking about whether you have what it takes to become an entrepreneur. It doesn’t sugarcoat small business ownership; in fact, it forces you to ask yourself hard questions, like whether you’d be willing (or able) to go without a paycheck for up to two years to get your business launched. If this section doesn’t scare you off, the rest of the book will help you determine what type of business you could launch, as well as details on how to get started.

The Authors Know Their Stuff

I don’t like small business books written by people who don’t actually have experience running a business. That’s why it’s nice to know that both Levy and Nilssen have launched multiple companies and helped others with their businesses. Neither has an advanced business degree, which just goes to show you don’t have to be a Harvard MBA to be successful as an entrepreneur.

Throughout the book, both authors offer their own stories and advice to highlight a point. You build trust in them as you read.

Be Honest With Yourself

The hardest thing to really know when considering business ownership is whether you’re cut out for it. Nilssen and Levy ask some thought-provoking questions that give you an idea of how difficult, emotionally and financially, entrepreneurship can be. Ask yourself these questions and you’ll have a sense of whether you could make it as an entrepreneur:

• Are you capable of putting a vision ahead of your short-term needs?
• Do you perform well under pressure?
• Are you a decisive person?
• Will your family be able to support this decision knowing you will likely have to work longer hours and face initial financial insecurity?

What I Liked Best About Making the Jump

Having already taken the path toward entrepreneurship, I can see that the material in this book blows off the fluff and focuses on what anyone needs to know to start a business. I’ve always said you don’t have to have a degree in business to be an entrepreneur, but having the right resources to understand what it takes is key.

This book is divided into bite-sized chapters that are easy to read. I always like to “sit” on a chapter a while and reflect on what I’ve learned. There’s plenty of food for thought in this book.

Who This Book is For

If you’ve been thinking about starting a business but are unsure of the level of commitment required, this book is for you. It leaves no stone unturned, and you’ll walk away with a better idea of whether you’re ready for entrepreneurship. From finding a mentor to determining your business structure, this book has answers to many of the questions newbie entrepreneurs have. While books about social media and technology are out of date practically by the time they’re printed, the lessons taught in Making the Jump will be true in 15 years as much as they are today.

Nominations Are Open for the Small Business Influencer Awards!

Does a special person or company come to mind when you think of someone or something important in the world of small business?  Perhaps you think of a client of yours.  Or maybe a favorite vendor or supplier, or a software app that has transformed your small business or made it more profitable.  Or perhaps you think of a favorite journalist who covers issues important to small businesses.

G8 Leaders Call for Growth: Six Things You Can Do

Leaders the world over including those at this week’s G8 Summit are calling for economic growth, not just budget tightening, in an effort to combat world market instability and speed recovery. But for all the talk in policy circles, this growth will ultimately come from the private sector and especially here in the U.S., from small to medium sized businesses that create many of the jobs and employ many of the workers already in our economy. Here’s a look at the economic growth G8 leaders are calling for and six things you can do to promote growth in your business today.

Can a Gas Tax Fuel Clean Energy Innovation?

With gas prices already reaching nearing $4 per gallon in many places, most business owners don’t relish the idea of them rising even further. Yet, some people are still calling for the government to deliberately increase them – by raising the gas tax.

What Job Are You Helping Your Customers Do?

Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products.

Small Business Loans and Small Loans to Business

A few weeks ago, I wrote about the decline in “small loans to business” during the Great Recession and economic recovery that followed. Now I am back to tell you that data on “small business loans” paints an even worse picture of the small business credit markets.

 

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