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Posted on Mon, 02/6/2012 - 01:51 PM by
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I had a heart scan the other day – mainly because I’m old and my spouse is convincing in the most loving way.  a4gpa via Flickr CC More often than not the heart is the subject of poems and songs about romance and love but in addition to being a physical masterpiece I believe it is a formidable business tool. The idea of love as it relates to business is a tricky one. People talk about loving or not loving a business or the products and services of a particular business, but rarely is love looked at as a strategic way to run a business or lead a team. The heart is seen as weak and squishy and emotions like love have no place in cold hard world of commerce. But, here’s what I think. It takes incredible courage and strength to lead with your heart, but it’s actually the most natural and freeing way to do so. The heart isn’t all sappy and bending at all, it’s a ridiculously appropriate and intuitive decision-making tool. May I suggest that you lead with your heart. Heeding the mind body connection that comes with following your heart is how you fill your business with passion and purpose. It’s how you make the decisions in every instant that are right for you and most likely right for others involved. Try this – get up and walk across the room and focus on leading with your heart – literally taking steps with the mind to push your heart out in front with every step. As physical as this action seems you’ll find that it also creates an immediate emotional sense of confidence and well-being. Running coaches and yoga instructors alike frequently urge their students to lead with their heart as they perfect their form and move gracefully from pose to pose. When it comes to building your business, tapping your passion, brining a sense of higher purpose to your work, making decisions that determine the outcome of a situation that impacts your life and the lives of others – lead with your heart. Your heart – or at least that sensations that you receive as you ponder a decision – will instantly tell you the right choice to make, if you only pay attention. But let me warn you, lest you think this is simple pop nonsense – making a decision out of love is much more difficult than making one out of fear. Have you ever made a decision or taken an action in the heat of the moment, maybe in a moment of doubt or fear, only to regret it or overturn it when you regained some sense of calm and you thought more about it? That was your heart regaining the wheel. Have you ever experienced that “something about this doesn’t feel right” kind of moment and then learned later that you’re instincts were dead on? That was you listening to your heart. The heart is good for business because it cherishes
Leading with the heart is good for business because it prefers
People frequently advise that you must find something you are passionate about in order to succeed and, while I believe there is merit in that advice, I further believe you can fall in love with whatever you do if you choose to lead with the heart. The opportunity to lead with your heart is the absolute best part about doing what you love. MORE NEWS FROM DUCT TAPE MARKETINGHow and Why I Use LinkedIn Groups to Build My BusinessAs I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu... What If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... 13 Questions That Will Lead You To Your Perfect Marketing StrategyPlenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take this into consideration by suggesting trial and error scenarios and m... RELATED SMALL BUSINESS NEWSWhat can content marketing do for your business?Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? How NOT To Get Good Reviews in Google PlacesThe topic of fake reviews in Google Places (which has been around for what seems like forever) is getting airtime on Denver TV. Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who ar... Content marketing is important but not free!One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.” A Very Short Message to the Shitdiots at @KloutA Very Short Message to the Shitdiots at @Klout originally appeared on Danny Brown - under a Creative Commons license. |
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