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Posted on Tue, 02/7/2012 - 07:30 PM by
viewed 22 times
Ok, I am a Pinterest newbie, arriving on the site because of the enthusiasm of an artist friend, Ann Kelle. As a surface designer, naturally Pinterest is one of her online stomping grounds. However, I’m a writer active in the small business arena so I was slow to respond to her excitement and reminders.
However, after attending a series of small business classes filled with artists and shop owners in the home and decor industry, it was easy to see that this social network is a mainstay for this creative group of entrepreneurs. And I wanted to know why. So I finally signed up. And quickly became addicted. Something About Pinterest: Organic, Easy to Use If you see something you like, then you “pin it” to one of your boards. Uou can come back to it whenever you need or want to. It’s fun. It’s mesmerizing. But is it business relevant? Well, if a picture is worth a thousand words, then Pinterest is really on to something. It’s like an online scrapbook but better than that. It’s a little haven for the “neat freak” in some of us and perfect for the messy creative types too. According to social media strategist, Kathryn Rose, “Pinterest is a great way to create interest in, and drive traffic to your blog posts.” Remember, traffic is the potential for conversion. Casual visitors to your website can become loyal subscribers and eventually paying customers (if you’ve prepped your site for the traffic but that’s a different post). Kathryn uses the second half of her “in-depth look” to give you some specific things you can do to maximize the SEO benefits and in turn get more traffic. Reb Carlson, Founder of NY Creative Interns, provides four tips to help you enjoy and add to the Pinterest community. If You Fall in Love With Pinterest Decide to make it your next social media hang out. Consider Reb Carlson’s advice: “Brands need to be creative in order to fit with the environment without being disruptive.” It’s a creative space so be sure to honor that. Have fun at Pinterest and start pinning some pictures or videos, including ones from your own website, and check out the pin boards of others, too. Push Pin Photo via Shutterstock MORE NEWS FROM SMALL BUSINESS TRENDSNominations Are Open for the Small Business Influencer Awards!Does a special person or company come to mind when you think of someone or something important in the world of small business? Perhaps you think of a client of yours. Or maybe a favorite vendor or supplier, or a software app that has transformed your small business or made it more profitable. Or perhaps you think of a favorite journalist who covers issues important to small businesses. G8 Leaders Call for Growth: Six Things You Can DoLeaders the world over including those at this week’s G8 Summit are calling for economic growth, not just budget tightening, in an effort to combat world market instability and speed recovery. But for all the talk in policy circles, this growth will ultimately come from the private sector and especially here in the U.S., from small to medium sized businesses that create many of the jobs and employ many of the workers already in our economy. Here’s a look at the economic growth G8 leaders are calling for and six things you can do to promote growth in your business today. Can a Gas Tax Fuel Clean Energy Innovation?With gas prices already reaching nearing $4 per gallon in many places, most business owners don’t relish the idea of them rising even further. Yet, some people are still calling for the government to deliberately increase them – by raising the gas tax. What Job Are You Helping Your Customers Do?Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products. Small Business Loans and Small Loans to BusinessA few weeks ago, I wrote about the decline in “small loans to business” during the Great Recession and economic recovery that followed. Now I am back to tell you that data on “small business loans” paints an even worse picture of the small business credit markets. RELATED SMALL BUSINESS NEWSHow Ads on Your Site Can Affect SEO (Video)Your search rankings could be suffering if there are a number of advertisements above the content on your website. ... SBA Seeks to Boost Small-Dollar Loans With New Push (Video)The SBA is looking to increase the number of smaller loans in underserved communities with a new push. ... You’re the Boss Blog: A Start-Up Wants to Help You Cut Through the Clutter and Noise OnlineOne concern: the pitch could have done a better job of discussing the potential for competition. ... First State Bank Of Nebraska Recognized As Community Lender For 2012The First State Bank of Nebraska has been recognized as the Rural/Community Lender of the year 2012. SBA has recognized the bank for its efforts in Nebraska. State Bank Nebraska has served the community in a number of ways. Want the Right Stuff? Start With Your Help-Wanted AdA top-performing team starts with writing a thorough and accurate job description. Consider these five tips. ... |
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