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Posted on Wed, 02/8/2012 - 10:30 AM by
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Social media is a tremendous investment in time but so critical to most small businesses today. There’s no question you need social media for your marketing, branding and PR efforts. But what is the best way to get the most out of social media for your venture? Boosting Your Social IQThe time suck of social media. We all know the value of social media for small business. This said, learning about social media has become a real time suck for many small business owners, especially the learning curve required to gain skill and a competitive advantage in this new field of marketing. Here are some tips to help. The Sales Lion Creating engagement on your blog. Writing posts isn’t enough, of course. You’ll need to create engagement and community to make your small business standout, attract fans and eventually customers. If you’ve have trouble building your blog in the past, see these suggestions for improvements. Small Business Trends Thoughts On Social Media MarketingHas social media helped your business? An online poll is collecting the answer one vote at a time from small business owners just like you. Have you shared your thoughts? Participate in this measure of small business owners’ experiences with social media success then check the results. WSJ Creating brand evangelism. Social media is about much more than ”likes” and ”clicks.” It’s about finding customers crazy for your brand who want to tell the world about you, your products and services. Here’s how to take your social media presence to a whole new level. Fast Company Following the Pinterest RevolutionPinterest: The next big thing? In case you’re wondering, the time has come! Time for all self-respecting social media gurus to fawn over the latest social media business tool you must be using. Forsake all others and follow! ReadWriteWeb Social media hijinx. Not everyone goes crazy for the latest technological trend. This business blogger has even thought of a creative project that “pokes gentle fun” of a social media site he hasn’t yet found a use for. Want to join in? Darren Barefoot Linking To A Brave New WorldNot your average social media links. This collection of curated content comes to you from a top copywriter. We hope you find it useful, entertaining, inspiring, and unique. Now those are great adjectives that should describe your content too, right? Copyblogger How much are your followers really worth? As much as $42,500, or $2.50 a month for every follower in the case of one man’s Twitter account. Before you sell your social media following short, consider the dollar value some people put on this important fan base. CNN Tech Tracking SEO and App InnovationDon’t forget about SEO. If you think social media negates your need for good Search Engine Optimization strategy, think again. SEO is still very much alive and very important to your online business even in the age of social networking. Brick Marketing Blog Facebook apps for fan building. Creating fans on any social media platform remains essential for your small business, but here are some to help you improve communications with your fans on what may remain the most critical social network of them all. MyBeak Social Media MORE NEWS FROM SMALL BUSINESS TRENDSCreating Google Alerts Directly in Google AnalyticsA few weeks back I wrote about the powerful new metrics that small business owners can glean from the new Social reports within Google Analytics. And since that post, even more neat features have been released to help business owners learn more about not only what’s happening on their site, but what’s happening off of it, as well. Nominations Are Open for the Small Business Influencer Awards!Does a special person or company come to mind when you think of someone or something important in the world of small business? Perhaps you think of a client of yours. Or maybe a favorite vendor or supplier, or a software app that has transformed your small business or made it more profitable. Or perhaps you think of a favorite journalist who covers issues important to small businesses. G8 Leaders Call for Growth: Six Things You Can DoLeaders the world over including those at this week’s G8 Summit are calling for economic growth, not just budget tightening, in an effort to combat world market instability and speed recovery. But for all the talk in policy circles, this growth will ultimately come from the private sector and especially here in the U.S., from small to medium sized businesses that create many of the jobs and employ many of the workers already in our economy. Here’s a look at the economic growth G8 leaders are calling for and six things you can do to promote growth in your business today. Can a Gas Tax Fuel Clean Energy Innovation?With gas prices already reaching nearing $4 per gallon in many places, most business owners don’t relish the idea of them rising even further. Yet, some people are still calling for the government to deliberately increase them – by raising the gas tax. What Job Are You Helping Your Customers Do?Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products. RELATED SMALL BUSINESS NEWSWhy There's Not Much Sizzle In Two Burger Chains' IPO PlansCan two also-ran burger chains that struggled through the recession win over Wall Street investors? We'll soon find out, as fast-food franchisor CKE Restaurants -- corporate parent of both Carl's Jr. and Hardee's -- recently filed to go public, seeking roughly $100 million and applying for the stock... No room for weeniesNo use complaining Keep up won’t you? There’s no room for weenies in the global micro enterprise community. My hapless and hopeless UK agent, Tony Robinson OBE, sent me a press clipping of what Serena Williams said after winning the Madrid Open last week. He’s obsessed by how Ser... Day 2: National Small Business Week - Corinne’s Catfish Tells Us Why They Love ItFor today’s post, we spoke with Orin Moore, owner and founder of Corinne’s Catfish in Lewisville, Texas. The On Deck Team found this story particularly inspiring – and we hope our readers to do. How Ads on Your Site Can Affect SEO (Video)Your search rankings could be suffering if there are a number of advertisements above the content on your website. ... SBA Seeks to Boost Small-Dollar Loans With New Push (Video)The SBA is looking to increase the number of smaller loans in underserved communities with a new push. ... |
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