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Posted on Sat, 02/11/2012 - 03:25 PM by
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Recently, I read 12 Most Simple Ideas To Build Trust With Me As Your Customer, a post by Andy Hanselman on 12most.com. To read this article in its entirety, do visit 12 Most. It did remind me of something else that I have been thinking about lately: Skepticism is rife and trust is not easily won but your people can help. However, back to the original article. It’s a great list of 12 ideas. The two that I really like are: 5. Follow up calls to check that everything is ok! 10. Giving me the same deal as the new customers you’re trying to attract! Why? Well, first of all I personally know about the power of the first one and have written about before in: Customer experience, bikram yoga and word of mouth marketing. Also, we all have phones in our businesses but we often the things that stops us making the calls are time (just make the time) and thoughts around ‘what if they aren’t there’ (be prepared to leave a message). The second one just screams of fairness and value, as Andy points out in the original post. The other thing that occurs to me is that it’s really easy to do. If you’re going to do it as a promotional offer to attract new clients then it doesn’t take a lot of work to apply the same offer to existing clients too. It will also give you an opportunity to get back in touch with them. And, in doing that with an offer of a better deal, I’ve always found with clients that I have worked with that it can result in some great new business opportunities. MORE NEWS FROM SME SMALL BUSINESS BLOGNo room for weeniesNo use complaining Keep up won’t you? There’s no room for weenies in the global micro enterprise community. My hapless and hopeless UK agent, Tony Robinson OBE, sent me a press clipping of what Serena Williams said after winning the Madrid Open last week. He’s obsessed by how Ser... Don’t push when you can pullNo selling required There is a better way of winning new customers than pushing you and your B2B offer at them. Customers love it because they’re buying rather than being sold to. You’ll like it because it feels better than selling and you’ll get more long term business from it. U... Top 5 Tips for Taking Time Off from Your Small BusinessTop 5 Tips posts from the SME Blog are always full of hints and tips for small, home & micro business owners. 1. Make sure that your email Inbox is totally clear of anything urgent and that you have replied to everything important. You can set your email to provide an ‘out of office’... The Power of your Sales LedgerMany businesses are not aware of the potential to release cash against their sales ledger. For every sale made, you have to invoice your customers for goods sold or services provided. Factoring.uk.net explains how resourceful your sales ledger could be in these economically demanding times. Work within reason, wise Dad advisedMy father, who worked for himself all his life, either alone or running his small business, said to anyone thinking of going for it (me included) that it would take ten years to get established. I couldn’t see that at the time but I now fully understand what he was getting at. RELATED SMALL BUSINESS NEWSWhy There's Not Much Sizzle In Two Burger Chains' IPO PlansCan two also-ran burger chains that struggled through the recession win over Wall Street investors? We'll soon find out, as fast-food franchisor CKE Restaurants -- corporate parent of both Carl's Jr. and Hardee's -- recently filed to go public, seeking roughly $100 million and applying for the stock... Day 2: National Small Business Week - Corinne’s Catfish Tells Us Why They Love ItFor today’s post, we spoke with Orin Moore, owner and founder of Corinne’s Catfish in Lewisville, Texas. The On Deck Team found this story particularly inspiring – and we hope our readers to do. Creating Google Alerts Directly in Google AnalyticsA few weeks back I wrote about the powerful new metrics that small business owners can glean from the new Social reports within Google Analytics. And since that post, even more neat features have been released to help business owners learn more about not only what’s happening on their site, but what’s happening off of it, as well. How Ads on Your Site Can Affect SEO (Video)Your search rankings could be suffering if there are a number of advertisements above the content on your website. ... Nominations Are Open for the Small Business Influencer Awards!Does a special person or company come to mind when you think of someone or something important in the world of small business? Perhaps you think of a client of yours. Or maybe a favorite vendor or supplier, or a software app that has transformed your small business or made it more profitable. Or perhaps you think of a favorite journalist who covers issues important to small businesses. |
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