Financing For Your Small Business
Apply For Funding Today! | contact@funder.org
|
Posted on Sat, 02/11/2012 - 01:31 PM by
viewed 77 times
You know what I’m talking about: “I will be out of the office until Tuesday, March 3rd. If you need assistance, please call my co-worker Biff at 555-123-4567.” And that does the trick. They don’t freak out if we don’t answer within an hour or two. But if you’re at a conference, spending the day shooting a TV spot or attending a strategic planning retreat (or doing anything else that establishes your expertise) why not let your your email auto response do some marketing for you? I’ve spent the last couple days conducting a workshop. During the workshop, I emailed a link to the participants and got this back from one of them: I am attending a conference of leading PR/MarCom agencies from around the country to discuss new MarCom trends and techniques and will be out of the office through Friday, February 10th. I will be checking my email periodically. Brilliant! What did this auto response tell this person’s email senders?
Who wouldn’t want to work with him? We certainly get a better sense of who he is and what he’s about than if he’d used the standard language. Often we think marketing has to be complicated, expensive or done over a long period of time. But every once in awhile — it can be just this simple. How could you leverage this idea? ~ Drew
Stock photo courtesy of www.BigStockPhoto.com  MORE NEWS FROM DREWS MARKETING MINUTEWhat can content marketing do for your business?Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Content marketing is important but not free!One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.” Are you falling behind when it comes to mobile?I think it is fascinating in a “I don’t get it” sort of way. We all know that mobile is where digital is headed. We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it comes to getting onto the mobile train. Going viral = out of your controlIt seems like one of the goals I hear more and more is… “and we want it to go viral.” I translate that to mean — we want a lot of people to see it. 9 Keys to Wicked Awesome Landing PagesNote from Drew: Every once in awhile I like to open up the blog to a guest with a depth of expertise that I think you’ll benefit from. Here’s Jason Well’s take on landing pages. RELATED SMALL BUSINESS NEWSHow to Create a Bold, Daring and Utterly Irresistible Pricing ModelThere’s a traditional, somewhat logical, pattern to how business has always been done. The seller describes a product or service, promise benefits, maybe even paints a rosy picture of the prospective buyer’s life with said product or service, and asks the buyer to pay a set price in order to a... Facebook Isn’t the Right Fit for Every BusinessYou may have seen this article already: I put my family business on Facebook. Here’s what happened. How NOT To Get Good Reviews in Google PlacesThe topic of fake reviews in Google Places (which has been around for what seems like forever) is getting airtime on Denver TV. How and Why I Use LinkedIn Groups to Build My BusinessAs I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu... Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who ar... |
Get funding to grow your small businessLet us help you find the best financing option for your business needs.
Stay up-to-date with our small business newsletterTweet, +1, and Like FunderFollow Us  |
|
Copyright © 2012 RBF Management, LLC | Lighter Capital Network™ Privacy Policy | contact@funder.org |
With the volume of emails we all get every day, we can’t afford to let our emails go unattended. We don’t want the people who email us to think we’re ignoring them, so if we’re going to be out of the office — most of us use some sort of an automated response system.