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Posted on Sun, 02/12/2012 - 12:00 PM by
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Local media coverage is a low-hanging fruit opportunity for many small businesses. We sat down with Pat Parkinson, a veteran newspaper reporter and current Director of PR at PRMarketing.com, and discuss how to land stories in local newspapers, radio and TV stations. He has unique insight into how the media does things, and has great advice for any small business looking to get some publicity. Also, download Pat’s eBook “16 Public Relations Pitfalls.” Our conversation ran a bit long so we broke it up into 2 parts. Turn up your speakers or put on your headphones, and enjoy Part 1: Highlights of ‘How to Get Local Media Coverage — Part 1′
Click below to Play MORE NEWS FROM LENDIO7 Eyeball Worthy Links #47Every Friday we list 7 of the best stories we’ve read throughout the week. Most have something to do with small business, entrepreneurship and getting funding or business loans. 20 Questions to Ask Yourself Before CrowdfundingNote: This is a guest post by professional keynote speaker, Scott Steinberg, a leading expert on leveraging new technology trends to enhance business strategy and family life. A noted industry consultant and bestselling author, his new book The Crowdfunding Bible is 100% free to download at www.CrowdFundingGuides.com, or in eBook form on Apple, Nook and Sony Reader devices. Lendio Scholarship Supported by 80 Colleges and Universities NationwideLendio scholarship to help emerging entrepreneurs have the resources to pursue education and their entrepreneurial dreams. Finding Toilets in Paris — Entrepreneur Addiction # 37 with Lee OddenClick below to Play Click here to download the mp3 Click here to subscribe on iTunes. Click here for the RSS feed (non iTunes) Click here for the show archive Yes, this is actually the side of Patrick Wiscombe's head. With 12 billion people searching online, and hundreds of millions on soc... 7 Eyeball Worthy Links of the Week #46Every Friday we list 7 of the best stories we’ve read throughout the week. Most have something to do with small business, entrepreneurship and getting funding or business loans. RELATED SMALL BUSINESS NEWSWhy There's Not Much Sizzle In Two Burger Chains' IPO PlansCan two also-ran burger chains that struggled through the recession win over Wall Street investors? We'll soon find out, as fast-food franchisor CKE Restaurants -- corporate parent of both Carl's Jr. and Hardee's -- recently filed to go public, seeking roughly $100 million and applying for the stock... No room for weeniesNo use complaining Keep up won’t you? There’s no room for weenies in the global micro enterprise community. My hapless and hopeless UK agent, Tony Robinson OBE, sent me a press clipping of what Serena Williams said after winning the Madrid Open last week. He’s obsessed by how Ser... Day 2: National Small Business Week - Corinne’s Catfish Tells Us Why They Love ItFor today’s post, we spoke with Orin Moore, owner and founder of Corinne’s Catfish in Lewisville, Texas. The On Deck Team found this story particularly inspiring – and we hope our readers to do. Creating Google Alerts Directly in Google AnalyticsA few weeks back I wrote about the powerful new metrics that small business owners can glean from the new Social reports within Google Analytics. And since that post, even more neat features have been released to help business owners learn more about not only what’s happening on their site, but what’s happening off of it, as well. How Ads on Your Site Can Affect SEO (Video)Your search rankings could be suffering if there are a number of advertisements above the content on your website. ... |
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