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Posted on Sun, 02/12/2012 - 07:30 PM by
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At first glance, Eventbrite does not appear to be a small business tool. Most small business owners are not planning events, right? Let’s redefine what an event is and then we’ll see if this tool can help you grow your small business and marketing presence. Events are the secret sauce to good marketing and Eventbrite can help you manage and promote your business. This review is for the small business owner or team member that handles marketing tasks.
I’m defining the term “event” broadly — if you are a small business owner who is meeting with customers or prospects online or in real life (IRL); you are probably managing events or could shift your approach to include more people and make your “event” more productive and profitable. You can produce micro-events, business networking events, or social events, but the best ones are educational and not sales heavy (or sales-y at all). Tyler Garns (fellow contributor here on Small Business Trends) and I planned a well-attended marketing event last summer and used a combination of Eventbrite and Biznik to pack the room. Biznik has an awesome event “do and don’t” list that includes some advice to leverage Eventbrite when you plan an event as well. Event management is no easy task, that’s why you need a tool like Eventbrite. Here’s what I really like about it:
Some of the things I’d like to see:
If your marketing efforts do not include events because of the logistical hassle, then Eventbrite is worth a close look. The service makes it easy to create, promote, and manage free and paid events. The pricing is pretty simple: 2.5% plus $0.99 per ticket. Now that might seem a little steep at first glance, but let’s do some fast math: $10 event will cost you $1.24 to use Eventbrite. Most important, if your event is free, well, then there’s no charge by Eventbrite. That’s pretty hard to beat. Learn more about Eventbrite. MORE NEWS FROM SMALL BUSINESS TRENDSCreating Google Alerts Directly in Google AnalyticsA few weeks back I wrote about the powerful new metrics that small business owners can glean from the new Social reports within Google Analytics. And since that post, even more neat features have been released to help business owners learn more about not only what’s happening on their site, but what’s happening off of it, as well. Nominations Are Open for the Small Business Influencer Awards!Does a special person or company come to mind when you think of someone or something important in the world of small business? Perhaps you think of a client of yours. Or maybe a favorite vendor or supplier, or a software app that has transformed your small business or made it more profitable. Or perhaps you think of a favorite journalist who covers issues important to small businesses. G8 Leaders Call for Growth: Six Things You Can DoLeaders the world over including those at this week’s G8 Summit are calling for economic growth, not just budget tightening, in an effort to combat world market instability and speed recovery. But for all the talk in policy circles, this growth will ultimately come from the private sector and especially here in the U.S., from small to medium sized businesses that create many of the jobs and employ many of the workers already in our economy. Here’s a look at the economic growth G8 leaders are calling for and six things you can do to promote growth in your business today. Can a Gas Tax Fuel Clean Energy Innovation?With gas prices already reaching nearing $4 per gallon in many places, most business owners don’t relish the idea of them rising even further. Yet, some people are still calling for the government to deliberately increase them – by raising the gas tax. What Job Are You Helping Your Customers Do?Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products. RELATED SMALL BUSINESS NEWSWhy There's Not Much Sizzle In Two Burger Chains' IPO PlansCan two also-ran burger chains that struggled through the recession win over Wall Street investors? We'll soon find out, as fast-food franchisor CKE Restaurants -- corporate parent of both Carl's Jr. and Hardee's -- recently filed to go public, seeking roughly $100 million and applying for the stock... No room for weeniesNo use complaining Keep up won’t you? There’s no room for weenies in the global micro enterprise community. My hapless and hopeless UK agent, Tony Robinson OBE, sent me a press clipping of what Serena Williams said after winning the Madrid Open last week. He’s obsessed by how Ser... Day 2: National Small Business Week - Corinne’s Catfish Tells Us Why They Love ItFor today’s post, we spoke with Orin Moore, owner and founder of Corinne’s Catfish in Lewisville, Texas. The On Deck Team found this story particularly inspiring – and we hope our readers to do. How Ads on Your Site Can Affect SEO (Video)Your search rankings could be suffering if there are a number of advertisements above the content on your website. ... SBA Seeks to Boost Small-Dollar Loans With New Push (Video)The SBA is looking to increase the number of smaller loans in underserved communities with a new push. ... |
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