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Posted on Sun, 02/12/2012 - 01:30 PM by
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The great thing about working behind the scenes on the Small Business Book Awards is that you get to discover a lot of amazing books you might not have known about otherwise. Here are just three unique books that were nominated for the Book Awards this year. The Cheese Mall
Putting the customer first is the recurring theme and one we could all stand to have drilled into our heads. The theme of the Cheese Mall is connected through the book’s Twitter account, @theCheeseMall, its blog, and its Facebook Page. In fact, the theme is so convincing (there are cheese recipes on the Facebook Page), I had to explore to determine it wasn’t really a store selling cheese (and yes, I was a tad bit disappointed!) The author, Tracey, owns Beacon Coaching Consultancy in Ireland and mentors business owners through development and growth. This book is an easy read (you can consume it in an hour or so), and a great intro to marketing. The book’s use of a story line makes it stand out from other more technical texts. The book has made a splash with readers looking for simple beginner info on marketing. On the book’s website, reader Enda Brennan said: “A great step by step guide for any entrepreneur, with each step being immediately convertible to action, and apart from that, a charming read.” …and Death Came Third
The book aims to help readers banish those first two fears by improving networking and public speaking skills. Lopata has written several books on networking and is a featured columnist for The National Networker. Roper is a business consultant and speaker who has spoken to over 400,000 people during his career. Reviews suggest that this is a handy book to keep close by for reference. Here’s a review from Andy Moss, Senior Business Development Manager for Lloyds TSB: “It’s the kind of book that should be close by day to day, because it gives you punchy reminders and summaries that help to keep you sharp and focused.” Shifting the Monkey: The Art of Protecting Good People From Liars, Criers, and Other Slackers
They should instead, he says, focus that attention on rising stars with potential. From Amazon: “Too often when monkeys shift, leaders think it will be easier or faster to just reassign the work or worse, do it themselves.” Whitaker encourages leaders to stop compensating for laggards and instead reward those that do a good job. He is a professor of educational leadership at Indiana State University, and has written 24 books about staff motivation, teacher leadership, and principal effectiveness. For leaders wasting their energy on problem employees, this is a fantastic read, says William C. McIlroy, President of the Community State Bank of Missouri on Amazon: “A great book…gives good perspective for dealing with the difficult employee. I highly recommend this book for all people who direct and manage others.” Please explore the other fantastic books nominated for the 2012 Small Business Book Awards and vote for your favorites. Voting ends February 16, 2012. Three Books We’re Glad We Discovered MORE NEWS FROM SMALL BUSINESS TRENDSCreating Google Alerts Directly in Google AnalyticsA few weeks back I wrote about the powerful new metrics that small business owners can glean from the new Social reports within Google Analytics. And since that post, even more neat features have been released to help business owners learn more about not only what’s happening on their site, but what’s happening off of it, as well. Nominations Are Open for the Small Business Influencer Awards!Does a special person or company come to mind when you think of someone or something important in the world of small business? Perhaps you think of a client of yours. Or maybe a favorite vendor or supplier, or a software app that has transformed your small business or made it more profitable. Or perhaps you think of a favorite journalist who covers issues important to small businesses. G8 Leaders Call for Growth: Six Things You Can DoLeaders the world over including those at this week’s G8 Summit are calling for economic growth, not just budget tightening, in an effort to combat world market instability and speed recovery. But for all the talk in policy circles, this growth will ultimately come from the private sector and especially here in the U.S., from small to medium sized businesses that create many of the jobs and employ many of the workers already in our economy. Here’s a look at the economic growth G8 leaders are calling for and six things you can do to promote growth in your business today. Can a Gas Tax Fuel Clean Energy Innovation?With gas prices already reaching nearing $4 per gallon in many places, most business owners don’t relish the idea of them rising even further. Yet, some people are still calling for the government to deliberately increase them – by raising the gas tax. What Job Are You Helping Your Customers Do?Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products. RELATED SMALL BUSINESS NEWSWhy There's Not Much Sizzle In Two Burger Chains' IPO PlansCan two also-ran burger chains that struggled through the recession win over Wall Street investors? We'll soon find out, as fast-food franchisor CKE Restaurants -- corporate parent of both Carl's Jr. and Hardee's -- recently filed to go public, seeking roughly $100 million and applying for the stock... No room for weeniesNo use complaining Keep up won’t you? There’s no room for weenies in the global micro enterprise community. My hapless and hopeless UK agent, Tony Robinson OBE, sent me a press clipping of what Serena Williams said after winning the Madrid Open last week. He’s obsessed by how Ser... Day 2: National Small Business Week - Corinne’s Catfish Tells Us Why They Love ItFor today’s post, we spoke with Orin Moore, owner and founder of Corinne’s Catfish in Lewisville, Texas. The On Deck Team found this story particularly inspiring – and we hope our readers to do. How Ads on Your Site Can Affect SEO (Video)Your search rankings could be suffering if there are a number of advertisements above the content on your website. ... SBA Seeks to Boost Small-Dollar Loans With New Push (Video)The SBA is looking to increase the number of smaller loans in underserved communities with a new push. ... |
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If the title of this book isn’t enough to make you read it, I don’t know what will. Written by Bernie Tracey (@theBeaconCoach), The Cheese Mall teaches lessons about marketing through the story of Millie and Matthew (they’re mice), who decide to start a business.
Another winner in my mind for most unique book title, …and Death Came Third is another Small Business Book Awards nominee. Andy Lopata (@AndyLopata) and Peter Roper (@NaturalSpeaker) reveal that in a survey of biggest fears, walking into a room of strangers and speaking in public ranked as larger fears than death (which came first. Get it?).
Author Todd Whitaker (@ToddWhitaker) uses monkeys to illustrate his point in Shifting the Monkey. Often in corporate culture, leaders give too much attention to underperformers who take the monkeys off of their own backs and put them on others.