Free Handbook: 7 Apps That Will Change The Way You Do Marketing

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How to Create a Bold, Daring and Utterly Irresistible Pricing Model

There’s a traditional, somewhat logical, pattern to how business has always been done. The seller describes a product or service, promise benefits, maybe even paints a rosy picture of the prospective buyer’s life with said product or service, and asks the buyer to pay a set price in order to a...

How and Why I Use LinkedIn Groups to Build My Business

As I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu...

What If Your Customers Could Talk to Your CRM

I spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati...

Who Doesn’t Need Great Free Stuff?

Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa...

5 Reasons Why Landing Pages Are a Must

Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort...

 

Facebook Isn’t the Right Fit for Every Business

You may have seen this article already: I put my family business on Facebook. Here’s what happened.

What can content marketing do for your business?

Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business?

How NOT To Get Good Reviews in Google Places

The topic of fake reviews in Google Places (which has been around for what seems like forever) is getting airtime on Denver TV.

Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?

This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who ar...

Content marketing is important but not free!

One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.”

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