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Posted on Wed, 02/15/2012 - 10:30 AM by
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It may sound like the opposite of conventional wisdom, but as businesses strive to serve their customers better, owners should also think about how the customer is the one supporting your business. It’s an interesting perspective we’d like you to consider while examining the rest of today’s customer service related links. Customer FocusDo you know your customers? Your business success is built upon them, but do you know who they are and what they really expect from you? Learn more about your customers and how to meet their needs. Seth Godin’s Blog How to focus on customers first.. No matter how large or small your business might be, keeping your customers the main focus remains critical. Dave Brock explains how to keep your focus where it belongs. BizSugar Blog Talking PointsDo you find your customers engaging? One well-known Internet company does, and it’s working hard to be involved in the conversations its customers are having. Do you get involved in customer conversations? It’s the surest route to better customers service. Bloomberg Businessweek Is social media really reaching your fans? If you’re thinking the answer to this question is a resounding yes, you should be aware that not everyone agrees. Some entrepreneurs are sure social media is the best way to reach customers, others…not so much. WSJ ProductivityNot-to-do lists can help customer relations. Developing a not-to-do list helps you avoid a number of problems, especially involving relationships with customers. Making sure you have policies about when to market or advertise to your customers and generally how you treat them can be important to your success. Amsterdam Printing
Want to improve your customer service? Put yourself in your customer’s shoes. Would you want to wait for service, be unable to find something on a company’s Website, or wait to get a return call on a critical issue? No? Then set aside some time to make things better for your customers. The Washington Post TransitionsSocial media is changing everything. And that includes customer service. Here’s a post on how to look at relationships with your customers in a Facebook and Twitter era. Be sure you understand the rules of the game. Forbes How to deal with mean people. No one likes to do it, but it’s a necessity from time to time, and remains an important skill for any entrepreneur. Here’s the tough side of dealing with customer relations. Business Insider Customer EngagementWhat the airlines can teach us about evolving customer service. What does your small business have in common with a major airline? Probably very little actually, but small business owners could learn a thing or two about how some airlines leverage human resources and technology in an attempt to improve customer service. AdvertisingAge Using Facebook for customer service. Much more than just a marketing tool, Facebook provides resources that allow businesses to engage deeply with customers. Here’s the story of how one entrepreneur does just that. Penn-Olson.com MORE NEWS FROM SMALL BUSINESS TRENDSCreating Google Alerts Directly in Google AnalyticsA few weeks back I wrote about the powerful new metrics that small business owners can glean from the new Social reports within Google Analytics. And since that post, even more neat features have been released to help business owners learn more about not only what’s happening on their site, but what’s happening off of it, as well. Nominations Are Open for the Small Business Influencer Awards!Does a special person or company come to mind when you think of someone or something important in the world of small business? Perhaps you think of a client of yours. Or maybe a favorite vendor or supplier, or a software app that has transformed your small business or made it more profitable. Or perhaps you think of a favorite journalist who covers issues important to small businesses. G8 Leaders Call for Growth: Six Things You Can DoLeaders the world over including those at this week’s G8 Summit are calling for economic growth, not just budget tightening, in an effort to combat world market instability and speed recovery. But for all the talk in policy circles, this growth will ultimately come from the private sector and especially here in the U.S., from small to medium sized businesses that create many of the jobs and employ many of the workers already in our economy. Here’s a look at the economic growth G8 leaders are calling for and six things you can do to promote growth in your business today. Can a Gas Tax Fuel Clean Energy Innovation?With gas prices already reaching nearing $4 per gallon in many places, most business owners don’t relish the idea of them rising even further. Yet, some people are still calling for the government to deliberately increase them – by raising the gas tax. What Job Are You Helping Your Customers Do?Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products. RELATED SMALL BUSINESS NEWSWhat Small Businesses Care About This Election YearNew data reveals business owners' top concerns and confusion. ... Why There's Not Much Sizzle In Two Burger Chains' IPO PlansCan two also-ran burger chains that struggled through the recession win over Wall Street investors? We'll soon find out, as fast-food franchisor CKE Restaurants -- corporate parent of both Carl's Jr. and Hardee's -- recently filed to go public, seeking roughly $100 million and applying for the stock... No room for weeniesNo use complaining Keep up won’t you? There’s no room for weenies in the global micro enterprise community. My hapless and hopeless UK agent, Tony Robinson OBE, sent me a press clipping of what Serena Williams said after winning the Madrid Open last week. He’s obsessed by how Ser... Day 2: National Small Business Week - Corinne’s Catfish Tells Us Why They Love ItFor today’s post, we spoke with Orin Moore, owner and founder of Corinne’s Catfish in Lewisville, Texas. The On Deck Team found this story particularly inspiring – and we hope our readers to do. How Ads on Your Site Can Affect SEO (Video)Your search rankings could be suffering if there are a number of advertisements above the content on your website. ... |
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