Financing For Your Small Business
Apply For Funding Today! | contact@funder.org
|
Posted on Thu, 02/16/2012 - 05:03 PM by
viewed 59 times
But I didn’t agree with the main premise. The point of the article was something along the lines of how to hit a home run with every blog post your write. Here’s my thing: I don’t want every blog post I write (or read) to be a home run. Let me explain what I mean. What’s a “Home Run” Blog Post?Let’s make sure we’re on the same page here. When I refer to a “home run” blog post, I’m referring to A “home run” blog post goes deep into its subject matter and offers high-quality content. It’s usually pretty lengthy and offers several tips or pieces of actionable advice. Stylistically, it has eye-catching images. The content is divided in several sub-headings, and there’s often a bullet list or two. They might look like my recent article, Google’s [Not Provided]: Assessing 2.5 Months of Analytics Damage, or maybe any of the articles that I’ve put in the My Best Posts category on this blog. “Home run” blog posts might also be called “evergreen” posts — these are the articles you write with the goal of targeting specific keywords and the expectation that the article will have value to readers for a long time. Still with me? That’s what I mean when I talk about “home run” blog posts. They’re great and they should definitely be part of your blog. But they shouldn’t be the only blog posts you write. The Problem With Non-Stop “Home Run” Blog Posts“Home run” blog posts are great, but if they’re the only thing you write, I think your blog will eventually become less effective and interesting to readers. Here’s why:
Online news: Go to CNN.com or Search Engine Land or your favorite online news site. I guarantee you that there’s a variety of articles published. On CNN, some articles will be deep investigative pieces, while others will be lighter news. There’s variety. On Search Engine Land, you’ll find some lengthy how-to articles and some shorter news/announcement news articles. There’s variety. Newspapers: Same thing applies here. Your local newspaper will have some lengthy features and investigative pieces, mixed in with shorter news pieces about what happened at the school board or city council meeting, for example. TV news: Ditto all of the above. We watch NBC Nightly News on occasion, and there’s always a mix of content — longer interviews or news features along with shorter, quick-hit stories. That’s how your blog should be: filled with variety. Give your readers variety. They don’t want to see the same long, formulaic posts every time. Variety will keep them more interested in coming back. They won’t get tired of reading what you write. Your blog will get better because you won’t feel pressured to hit a home run every time you write. It won’t come across like that annoying friend who can’t have a quick chat. Variety: It’s the spice of life, and of a great blog. (Stock images via Shutterstock.com. Used under license.) Hey! RSS Subscriber: Have you purchased my e-book, “How to SEO Your Site in 60 Minutes”? If not, what are you waiting for? It’s only $25 (for the time being). Find out why Search Engine Guide said, “I can almost promise that following the advice in the book will earn you your money back ten to one hundred times over.” Here’s where to learn more: E-Book: How to SEO Your Site in 60 Minutes. This is a post from Matt McGee's blog, Small Business Search Marketing. MORE NEWS FROM SMALL BUSINESS SEMFacebook Isn’t the Right Fit for Every BusinessYou may have seen this article already: I put my family business on Facebook. Here’s what happened. How NOT To Get Good Reviews in Google PlacesThe topic of fake reviews in Google Places (which has been around for what seems like forever) is getting airtime on Denver TV. Why I’m Not Sure Google Will “Nail” the Places-Plus IntegrationDavid Mihm wrote an epic post earlier this week about the eventual merge/integration of Google Places and Google Plus. (It would help if you read that post before continuing on here.) SBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Google’s Freshness Algorithm in ActionReal quick post here (I hope) about fresh content in Google’s search results. Background Google has been emphasizing fresh content in its search results for some time now. That link goes back to November 2011, and when I write on Search Engine Land about Google’s monthly search quality ... RELATED SMALL BUSINESS NEWSBe Where YOU Need to Be, Not Where “They” Say You ShouldA friend of mine went to a Social Media for Small Business conference recently. He’s a small business owner, and has been thinking about using social media for a while. How to Create a Bold, Daring and Utterly Irresistible Pricing ModelThere’s a traditional, somewhat logical, pattern to how business has always been done. The seller describes a product or service, promise benefits, maybe even paints a rosy picture of the prospective buyer’s life with said product or service, and asks the buyer to pay a set price in order to a... What can content marketing do for your business?Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? How and Why I Use LinkedIn Groups to Build My BusinessAs I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu... Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who ar... |
Get funding to grow your small businessLet us help you find the best financing option for your business needs.
Stay up-to-date with our small business newsletterTweet, +1, and Like FunderFollow Us  |
|
Copyright © 2012 RBF Management, LLC | Lighter Capital Network™ Privacy Policy | contact@funder.org |
I saw an article not long ago that had some terrific advice about writing great blog posts. 
Look at the content you consume every day. Everywhere you look, you’ll find variety. Consider this: