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Posted on Fri, 02/17/2012 - 10:30 AM by
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Building a business is easier when you take it in steps. From dreaming up a profitable idea to marketing, hiring and starting to close sales and sign up clients. The order in which you do some of these things is less important. But realize that building your business in incremental steps is more important than big wins that are here today and gone tomorrow. Here’s a look at where to get started. Getting StartedComing up with a profitable business idea. This is, of course, the first thing you need to do when building your business and while coming up with an idea for a profitable business may seem daunting, a simple step by step approach can make the whole process much easier. Let’s take a look. Entrepreneur Creating an online store with no technical experience. In part one of this simple video guide, online entrepreneur Steve Chou shows you how to set up an online shopping cart with no previous technical knowledge and very little cost. Other videos will deal with setting up credit card payments and other steps to completing your online store. MyWifeQuitHerJob.com Marketing TipsMarketing your business by observing trends. Small business owners can often improve their marketing simply by observing the latest trends. What changes can you make in your product or service that will meet your customers changing needs. Finding the answers to such questions is often the most powerful kind of marketing. M4B Marketing Building your business with customer retention. Of course, bringing in new customers is important especially in new businesses and should be a main focus of your marketing efforts. But retaining existing customers can be just as important once your business begins to grow. Here are some tactics to consider. Small Business Marketing Tools Management BasicsBuilding a world-class customer serrvice team. Having a great customer service team should mean great repeat business and word of mouth from every customer that you serve. Here’s how to be sure the customer service team you assemble is up to the task. Step By Step Marketing Managing your staff Twitter style. Communicating to your staff doesn’t require long, endless meeting or long phone or Skype conversations. In fact, you can get very simple reports about what’s coming up and what needs to be changed in 140 characters or less. Inc.com Social Media 101Optimizing your Facebook page for your brand. These days your Facebook page is as important as a Website when it comes to building your brand on the social Web. Here are some tips that will increase the visibility of your brand on Facebook and help you promote your business through social media. Social@BloggingTracker Harnessing the marketing power of Twitter. Just a single post on your small business blog can be tweeted out many times by your loyal readers bringing in more traffic and giving more exposure then your blog post might ever have received without it. This means that, as a marketing platform, you can’t afford to discount Twitter. Bloggertone OperationsGetting your clients to pay on time. Getting clients or customers to pay in a timely fashion can be critical to success in any business. Fortunately there are many tips out there about how to speed up payment. Here are some tips you may wish to consider. Women Entrepreneurs Online Building a remote workforce. You don’t need to have employees all in the same office or even all in the same city or town to build an efficient and effective business. Remote workforces can be full-time, part-time or subcontractors and can be tremendously flexible. The key is to manage those efforts effectively. CorporationCentre.ca MORE NEWS FROM SMALL BUSINESS TRENDSBarnes & Noble Nook Tablet for Small Business Owners“Tablet computers are for kids and gamers” is the prevailing sentiment that I hear from small business owners. The logic is that a tiny handheld computer won’t really help you get your work done. Even Facebook founder Mark Zuckerberg dissed the iPad by stating it is not a mobile device. But despite a myriad of less-than-positive commentary, tablets are a big part of the near-term business future. Small Businesses Pay More For Health Care CoverageIn a 2009 study by the White House, small businesses pay 18% more in premiums for health coverage than their big box competitors per employee. As a small business owner are you surprised by this statistic? Creating Google Alerts Directly in Google AnalyticsA few weeks back I wrote about the powerful new metrics that small business owners can glean from the new Social reports within Google Analytics. And since that post, even more neat features have been released to help business owners learn more about not only what’s happening on their site, but what’s happening off of it, as well. Nominations Are Open for the Small Business Influencer Awards!Does a special person or company come to mind when you think of someone or something important in the world of small business? Perhaps you think of a client of yours. Or maybe a favorite vendor or supplier, or a software app that has transformed your small business or made it more profitable. Or perhaps you think of a favorite journalist who covers issues important to small businesses. G8 Leaders Call for Growth: Six Things You Can DoLeaders the world over including those at this week’s G8 Summit are calling for economic growth, not just budget tightening, in an effort to combat world market instability and speed recovery. But for all the talk in policy circles, this growth will ultimately come from the private sector and especially here in the U.S., from small to medium sized businesses that create many of the jobs and employ many of the workers already in our economy. Here’s a look at the economic growth G8 leaders are calling for and six things you can do to promote growth in your business today. RELATED SMALL BUSINESS NEWSHow Low Can Facebook Stock Go? And What Route Will It Take to Get There?Facebook ended Tuesday, its third day of trading at $31 per share -- $7 less than where it launched on Friday.... Mayan Doom or Time to Buy?According to ancient Mayan prognosticators our world should be coming to an end sometime around Christmas. If you’re sitting in Greece or JP Morgan’s bond-lending group, the end might seem like it’s already here. And off the Peruvian coast, wildlife is literally dropping from the sky.&... When 'I'm Too Sexy' Lawsuit Settles, Will IRS Win Too?This is a great country, one of equal opportunity and more. Where else could you find the Equal Employment Opportunity Commission (EEOC) handling a complaint alleging religious and gender discrimination occurring in a lingerie warehouse?... Want to Hangout With the SBA Chief? Join UsAs part of National Small Business Week, we'll be moderating a live chat with SBA chief Karen Mills and winners of the SBA's video contest Wednesday in a Google+ hangout. ... Private Equity Investments: A Question Of Supply And DemandThe PE investment picture as 2012 began looked very much like the one that prevailed two years ago as the industry was clawing its way back from the depths of the downturn. But as we discuss in Bain & Company’s Global Private Equity Report 2012, conditions today are more favorable for PE deal ... |
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