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Posted on Sun, 02/19/2012 - 01:30 PM by
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In the meantime, let me give you a taste of Inside Apple. I received a copy from the publicist and decided to review it because I know how many of you just adore anything Apple. Personally, I’m not sure what the obsession is all about. What I can tell you is that you will be riveted from the fist page to the last. Inside Apple is a book meant to be read, enjoyed and digested. No matter how much you loved Steve Jobs or wished for just one day as an Apple employee, you might find yourself rethinking some of these wishes as you get to know some of the ingredients behind Apple’s “secret sauce”. Apple had its own way of being in the world. What most organizational experts said would destroy other companies, only made Apple stronger. For example, no one really says that working at Apple is fun, nor do they do it for the money. People work at Apple because they are passionate about making cool things. Working at Apple often means being bullied, challenged and working long hours and weekends. But to those people who take pride in creating something that changed the world – these experiences are priceless. What’s Inside Apple Inside Apple contains only ten chapters and runs just under 225 pages if you count the appendix. Like most “Steve Jobs” books, each chapter is named after what seems like Steve Jobs wisdom;
If you’re a real Apple fan, I’d recommend that you pick a weekend to read this because once you pick it up, you won’t be able to put it down. Much of that has to do with Adam Lashinsky’s skilled research, interviewing and writing skills that make you feel like you are really part of the action. What Adam Lashinsky Brings to the Story Adam Lashinsky is the senior editor at Large for Fortune Magazine, where he covers Silicon Valley and Wall Street. Lashinsky has also written extensively on Google, HP and Apple. You may have also seen him on the Fox News Channel’s Cavuto on Business Program where he is a weekly panelist. He brings a writing style that borders between a novel, a history book and a news report. Each chapter contains stories and anecdotes that come from ex-Apple employees and executives. Not surprisingly, current Apple employees or executives all declined to be interviewed. In fact, even Steve Jobs and Tim Cook granted formal interviews, either for the book or for the original article that appeared in Fortune Magazine. A Few Bites from the Book I know, you can’t wait to get the book to see get some of the secret Apple-sauce. Well here are just a few bites for you to munch on until your book arrives:
I’ll bet you’re hooked now! What You’ll Get Out of Reading Inside Apple Well, if you’re sitting there complaining about the fact that your boss is an inconsiderate jerk and you wished you worked for Apple – you might change your mind. If you’re a raving Apple fan, you’ll get a thrill out of reading about the details that make your favorite company tick. If you’re looking to get some insight as to what you should do to turn your company into the next Apple – you’ll be disappointed. This book isn’t about being like Steve Jobs or like Apple. Think of it like being out in the wild and observing the wonder of nature – without really understanding how it works or why it works – it just works. One of the best explanations comes from the back cover: As one leading business school professor put it: “Apple is like a bumblebee. It shouldn’t fly, but it does.” MORE NEWS FROM SMALL BUSINESS TRENDSBarnes & Noble Nook Tablet for Small Business Owners“Tablet computers are for kids and gamers” is the prevailing sentiment that I hear from small business owners. The logic is that a tiny handheld computer won’t really help you get your work done. Even Facebook founder Mark Zuckerberg dissed the iPad by stating it is not a mobile device. But despite a myriad of less-than-positive commentary, tablets are a big part of the near-term business future. Small Businesses Pay More For Health Care CoverageIn a 2009 study by the White House, small businesses pay 18% more in premiums for health coverage than their big box competitors per employee. As a small business owner are you surprised by this statistic? Creating Google Alerts Directly in Google AnalyticsA few weeks back I wrote about the powerful new metrics that small business owners can glean from the new Social reports within Google Analytics. And since that post, even more neat features have been released to help business owners learn more about not only what’s happening on their site, but what’s happening off of it, as well. Nominations Are Open for the Small Business Influencer Awards!Does a special person or company come to mind when you think of someone or something important in the world of small business? Perhaps you think of a client of yours. Or maybe a favorite vendor or supplier, or a software app that has transformed your small business or made it more profitable. Or perhaps you think of a favorite journalist who covers issues important to small businesses. G8 Leaders Call for Growth: Six Things You Can DoLeaders the world over including those at this week’s G8 Summit are calling for economic growth, not just budget tightening, in an effort to combat world market instability and speed recovery. But for all the talk in policy circles, this growth will ultimately come from the private sector and especially here in the U.S., from small to medium sized businesses that create many of the jobs and employ many of the workers already in our economy. Here’s a look at the economic growth G8 leaders are calling for and six things you can do to promote growth in your business today. RELATED SMALL BUSINESS NEWSHow Low Can Facebook Stock Go? And What Route Will It Take to Get There?Facebook ended Tuesday, its third day of trading at $31 per share -- $7 less than where it launched on Friday.... Mayan Doom or Time to Buy?According to ancient Mayan prognosticators our world should be coming to an end sometime around Christmas. If you’re sitting in Greece or JP Morgan’s bond-lending group, the end might seem like it’s already here. And off the Peruvian coast, wildlife is literally dropping from the sky.&... When 'I'm Too Sexy' Lawsuit Settles, Will IRS Win Too?This is a great country, one of equal opportunity and more. Where else could you find the Equal Employment Opportunity Commission (EEOC) handling a complaint alleging religious and gender discrimination occurring in a lingerie warehouse?... Want to Hangout With the SBA Chief? Join UsAs part of National Small Business Week, we'll be moderating a live chat with SBA chief Karen Mills and winners of the SBA's video contest Wednesday in a Google+ hangout. ... Private Equity Investments: A Question Of Supply And DemandThe PE investment picture as 2012 began looked very much like the one that prevailed two years ago as the industry was clawing its way back from the depths of the downturn. But as we discuss in Bain & Company’s Global Private Equity Report 2012, conditions today are more favorable for PE deal ... |
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The passing of Steve Jobs has launched another Apple book, Inside Apple: How America’s Most Admired and Secretive Company Really Works by Adam Lashinky (@adamlashinsky). There seems to be an insatiable appetite for understanding just how Apple does its thing. I can say that I’m old enough to have experienced Apple’s rise, fall and resurrection and now, with Steve Jobs gone, I’m curious to see what will happen next.