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Posted on Mon, 02/20/2012 - 02:15 PM by
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Between you and me I had become a little bored with Foursquare. I think it has application for many small businesses and certainly know some businesses that use it quite well. As a consumer user however, it never really offered up enough value. I think that’s changed with the introduction of what Foursquare is calling the Explore function. Explore has been on the mobile app for some time, but now it’s been added to the newly designed Foursquare website and it gives Foursquare a unique opportunity to compete with Yelp and Google Maps.
The way Explore works is that it allows you to search for businesses that your friends and the other hundreds of millions of Foursquare users have found and commented on. You can use your current location or put in the location of your next vacation to start finding a place to eat lunch today or get a drink near your hotel. When you find a place it will tell you if any of your friends have checked in there in the past. Find by tips
One of my favorite features (and one that should get the attention of business owners) is that Foursquare also searches through the tips notes that users leave. So, if you want to find the “best biscuits and gravy” at a great breakfast place you simply add that to your search and Foursquare will go to work. Filter by your history You can also filter your searches to places you’ve been, have not been, your friends have been, or Foursquare recommended places. (Not sure what the criteria for that last one is, but should probably find out.) My favorite though is that you can filter your searches to only places with specials. This effectively gives the user a great special finding engine and the business a great additional reason to run specials. Claim and participate
To me that adds another great reason to add your business to Foursquare and start enhancing your business presence there. If your business is already in Foursquare, find it and claim the profile so you can information to it. If it’s not yet listed download the Foursquare app and check in at your business and make sure you add accurate address information. Then you can go to the Foursquare website and claim your venue. MORE NEWS FROM DUCT TAPE MARKETINGHow to Create a Bold, Daring and Utterly Irresistible Pricing ModelThere’s a traditional, somewhat logical, pattern to how business has always been done. The seller describes a product or service, promise benefits, maybe even paints a rosy picture of the prospective buyer’s life with said product or service, and asks the buyer to pay a set price in order to a... How and Why I Use LinkedIn Groups to Build My BusinessAs I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu... What If Your Customers Could Talk to Your CRMI spend a lot of time talking to and about the stuff that we do to make it work now. So sometimes it’s a real treat to get to talk to someone that’s so far out ahead of most of us in their thinking that you pretty much just listen with your mouth open when they talk. (I would put my conversati... Who Doesn’t Need Great Free Stuff?Next week is National Small Business Week in the United States and to help celebrate all things small business I’m holding a live webcast where, among other things, I’m going to give a number of lucky participants some awesome business tools like: A copy of Premise Landing Page Softwa... 5 Reasons Why Landing Pages Are a MustOnline marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mort... RELATED SMALL BUSINESS NEWSBe Where YOU Need to Be, Not Where “They” Say You ShouldA friend of mine went to a Social Media for Small Business conference recently. He’s a small business owner, and has been thinking about using social media for a while. Facebook Isn’t the Right Fit for Every BusinessYou may have seen this article already: I put my family business on Facebook. Here’s what happened. What can content marketing do for your business?Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? How NOT To Get Good Reviews in Google PlacesThe topic of fake reviews in Google Places (which has been around for what seems like forever) is getting airtime on Denver TV. Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who ar... |
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