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Posted on Mon, 02/20/2012 - 10:30 AM by
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How do you calculate pricing for your small business? We’ve put together this roundup of awesome posts we hope will help. Pricing is a hugely important part of your small business strategy. Don’t make haphazard decisions about what you are charging today. OperationsUsing price discrimination to drive sales. Sometimes pricing shouldn’t be the same for every customer. Making decisions on how to segment your customer base can start with price discrimination. Here are some examples of the principle at work. Small Business Marketing Strategies How to price for profit. Small business pricing strategy is a key aspect of driving profit. After all, if your pricing strategy doesn’t bring in sufficient profit for your products or services, the quality of those products or services and the effectiveness of your marketing and customer service won’t matter. CMV Live InsightsThe truth about small business pricing. This cranky letter to the editor from a small business owner bemoans the challenges faced by small business owners when competing against big boxes AND the reason paying less is not always a good thing. The lesson? Don’t complain. Seek your own pricing advantage. HJNews.com Why low prices aren’t everything. If you think competing on price is the only way to gain the upper hand in your niche, take a lesson from the new J.C. Penny strategy. You may not need to cut your prices to win. But deciding on a basis for your pricing and the value you feel you deliver are critical. Bloomberg Businessweek TipsTaking a page from the Apple playbook. You know how important it is to keep coming out with new products and services for your small business, but how can continuing to offer older products at discount also help keep your competitors at bay? IT World A survival guide for small retailers. Pricing is at the heart of the competition between small retailers, bigger stores and online retailers. But to win, small retail business must learn to first think beyond competing on price alone and then reach out to vendors who have a stake in their survival. USA Today StrategiesHow pricing strategies can backfire. Whatever your strategy for pricing products and services, be sure customers can see the value of what you do. This experience from an Israeli company shows what can happen when a pricing strategy goes wrong. Haarets.com Help your pricing strategy by giving your business a story. Take a lesson from the New York Knicks and the boost in ticket prices the team has experienced as a result of “Linsanity.” Every business needs a story and the better yours is the more value customers place in what you offer. Huffington Post TrendsHave you raised your prices with higher confidence? We’ve reported before that small business confidence continues to rise presumably due to a better economic outlook. Along with this higher confidence, some small businesses have finally begun raising their prices. How about you? Reuters What farmers markets can teach small business owners. Farmers markets can be a great boon for small businesses that offer agricultural products, but, as with every other small business, one of the most important considerations is pricing. How does pricing affect your business? Fox Small Business Center MORE NEWS FROM SMALL BUSINESS TRENDSBarnes & Noble Nook Tablet for Small Business Owners“Tablet computers are for kids and gamers” is the prevailing sentiment that I hear from small business owners. The logic is that a tiny handheld computer won’t really help you get your work done. Even Facebook founder Mark Zuckerberg dissed the iPad by stating it is not a mobile device. But despite a myriad of less-than-positive commentary, tablets are a big part of the near-term business future. Small Businesses Pay More For Health Care CoverageIn a 2009 study by the White House, small businesses pay 18% more in premiums for health coverage than their big box competitors per employee. As a small business owner are you surprised by this statistic? Creating Google Alerts Directly in Google AnalyticsA few weeks back I wrote about the powerful new metrics that small business owners can glean from the new Social reports within Google Analytics. And since that post, even more neat features have been released to help business owners learn more about not only what’s happening on their site, but what’s happening off of it, as well. Nominations Are Open for the Small Business Influencer Awards!Does a special person or company come to mind when you think of someone or something important in the world of small business? Perhaps you think of a client of yours. Or maybe a favorite vendor or supplier, or a software app that has transformed your small business or made it more profitable. Or perhaps you think of a favorite journalist who covers issues important to small businesses. G8 Leaders Call for Growth: Six Things You Can DoLeaders the world over including those at this week’s G8 Summit are calling for economic growth, not just budget tightening, in an effort to combat world market instability and speed recovery. But for all the talk in policy circles, this growth will ultimately come from the private sector and especially here in the U.S., from small to medium sized businesses that create many of the jobs and employ many of the workers already in our economy. Here’s a look at the economic growth G8 leaders are calling for and six things you can do to promote growth in your business today. RELATED SMALL BUSINESS NEWSHow Low Can Facebook Stock Go? And What Route Will It Take to Get There?Facebook ended Tuesday, its third day of trading at $31 per share -- $7 less than where it launched on Friday.... Mayan Doom or Time to Buy?According to ancient Mayan prognosticators our world should be coming to an end sometime around Christmas. If you’re sitting in Greece or JP Morgan’s bond-lending group, the end might seem like it’s already here. And off the Peruvian coast, wildlife is literally dropping from the sky.&... When 'I'm Too Sexy' Lawsuit Settles, Will IRS Win Too?This is a great country, one of equal opportunity and more. Where else could you find the Equal Employment Opportunity Commission (EEOC) handling a complaint alleging religious and gender discrimination occurring in a lingerie warehouse?... Want to Hangout With the SBA Chief? Join UsAs part of National Small Business Week, we'll be moderating a live chat with SBA chief Karen Mills and winners of the SBA's video contest Wednesday in a Google+ hangout. ... Private Equity Investments: A Question Of Supply And DemandThe PE investment picture as 2012 began looked very much like the one that prevailed two years ago as the industry was clawing its way back from the depths of the downturn. But as we discuss in Bain & Company’s Global Private Equity Report 2012, conditions today are more favorable for PE deal ... |
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