What is the difference between a mission statement and a vision statement?

What can content marketing do for your business?

Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business?

Content marketing is important but not free!

One of the things that irks me is when I hear a marketing “expert” extoll the virtues of content (or social or digital) marketing and to close the sale — they remind their audience — “and best of all, it’s free.”

Are you falling behind when it comes to mobile?

I think it is fascinating in a “I don’t get it” sort of way.  We all know that mobile is where digital is headed.  We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it comes to getting onto the mobile train.

Going viral = out of your control

It seems like one of the goals I hear more and more is… “and we want it to go viral.”  I translate that to mean — we want a lot of people to see it.

9 Keys to Wicked Awesome Landing Pages

Note from Drew:  Every once in awhile I like to open up the blog to a guest with a depth of expertise that I think you’ll benefit from.  Here’s Jason Well’s take on landing pages.

 

Be Where YOU Need to Be, Not Where “They” Say You Should

A friend of mine went to a Social Media for Small Business conference recently. He’s a small business owner, and has been thinking about using social media for a while.

How to Create a Bold, Daring and Utterly Irresistible Pricing Model

There’s a traditional, somewhat logical, pattern to how business has always been done. The seller describes a product or service, promise benefits, maybe even paints a rosy picture of the prospective buyer’s life with said product or service, and asks the buyer to pay a set price in order to a...

Facebook Isn’t the Right Fit for Every Business

You may have seen this article already: I put my family business on Facebook. Here’s what happened.

How NOT To Get Good Reviews in Google Places

The topic of fake reviews in Google Places (which has been around for what seems like forever) is getting airtime on Denver TV.

How and Why I Use LinkedIn Groups to Build My Business

As I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu...

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