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Posted on Tue, 02/21/2012 - 05:52 AM by
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I don’t quite know why Agrawal has written so much about Yelp ads in recent days, but in the name of informing small business owners who read this space, here are the relevant links:
I’m not going to bother taking sides or even offering an opinion on the pros and cons of advertising on Yelp (like any ad product, I’d assume some advertisers do well and others do not), but the links and information are interesting, especially to anyone that’s thinking about advertising on Yelp. Hey! RSS Subscriber: Have you purchased my e-book, “How to SEO Your Site in 60 Minutes”? If not, what are you waiting for? It’s only $25 (for the time being). Find out why Search Engine Guide said, “I can almost promise that following the advice in the book will earn you your money back ten to one hundred times over.” Here’s where to learn more: E-Book: How to SEO Your Site in 60 Minutes. This is a post from Matt McGee's blog, Small Business Search Marketing. What’s In the Yelp Advertiser Contract? MORE NEWS FROM SMALL BUSINESS SEMFacebook Isn’t the Right Fit for Every BusinessYou may have seen this article already: I put my family business on Facebook. Here’s what happened. How NOT To Get Good Reviews in Google PlacesThe topic of fake reviews in Google Places (which has been around for what seems like forever) is getting airtime on Denver TV. Why I’m Not Sure Google Will “Nail” the Places-Plus IntegrationDavid Mihm wrote an epic post earlier this week about the eventual merge/integration of Google Places and Google Plus. (It would help if you read that post before continuing on here.) SBSM Flashback: May 2011For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introduce new readers to old content that might be worth reading. Google’s Freshness Algorithm in ActionReal quick post here (I hope) about fresh content in Google’s search results. Background Google has been emphasizing fresh content in its search results for some time now. That link goes back to November 2011, and when I write on Search Engine Land about Google’s monthly search quality ... RELATED SMALL BUSINESS NEWSBe Where YOU Need to Be, Not Where “They” Say You ShouldA friend of mine went to a Social Media for Small Business conference recently. He’s a small business owner, and has been thinking about using social media for a while. How to Create a Bold, Daring and Utterly Irresistible Pricing ModelThere’s a traditional, somewhat logical, pattern to how business has always been done. The seller describes a product or service, promise benefits, maybe even paints a rosy picture of the prospective buyer’s life with said product or service, and asks the buyer to pay a set price in order to a... What can content marketing do for your business?Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? How and Why I Use LinkedIn Groups to Build My BusinessAs I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. LinkedIn is not the biggest or most talked about network these day, bu... Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who ar... |
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I’ve written before about Yelp advertising, but not to the depth that Rocky Agrawal has been writing about it in recent days. And most of what he’s writing isn’t positive.